{"id":5075,"date":"2025-08-20T11:36:21","date_gmt":"2025-08-20T06:06:21","guid":{"rendered":"https:\/\/cimage.in\/?page_id=5075"},"modified":"2026-04-13T12:51:36","modified_gmt":"2026-04-13T12:51:36","slug":"bba","status":"publish","type":"page","link":"https:\/\/sandbox.cimagedigital.com\/index.php\/courses\/bba\/","title":{"rendered":"BBA"},"content":{"rendered":"\t\t
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BBA Course in Patna<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Best BBA Collage In Patna<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Best BBA College in Patna | BBA Admission 2026 | Top BBA College | CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE) <\/h2>\t\t\t\t<\/div>\n\t\t
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The\u00a0BBA course<\/strong>\u00a0is a 3 year professional undergraduate course focusing on Business Management and Organizational behavior.\u00a0BBA Full form<\/strong> is Bachelor of Business Administration which serves as a pathway to diverse job opportunities in sectors like Sales, Marketing, Banking, Finance, Education, and Government. CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)<\/strong> , whihc is popularly known as Best BBA College in Patna<\/strong>\u00a0Bihar is the perfect choice for the students who have keen interest in Business Management.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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BBA course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0Patna<\/strong>\u00a0is the\u00a0Best Career Option after 12th<\/strong>\u00a0<\/strong>for students aspiring to advance in the field of Management. The Curriculum includes a broad spectrum of subjects such as Principles of Management, Managerial Economics, Financial Management, and Business Law.<\/p>

If you are looking for the Best BBA College in Patna Bihar<\/strong> that offers campus placement too, then CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> is the best option. Get admission in CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>College Patna, where the BBA program imparts premium, high-quality education with a global focus. With world-class BBA education atCIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>\u00a0College<\/strong>, your dreams can truly turn into reality.<\/p>

CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> is the best option for pursuing a BBA Course in Patna<\/strong>. It is ranked among the Top BBA Colleges in Patna, Bihar<\/strong>, well-known for providing \u00a0Excellent Campus Placement\u00a0<\/strong> in reputed companies. The BBA course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> combines strong theoretical knowledge with practical skills required for today\u2019s corporate world, assuring students a challenging and career-focused degree program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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BBA Course at Best BBA College in Patna Bihar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BBA Course Students of\u00a0Best BBA College in Patna<\/strong>\u00a0study subjects related to Business Management like Principles of Management, Business Mathematics & Statistics, Introduction to Operations Research, Business Economics, Financial & Management Accounting, Production & Material Management, Personnel Management & Industry Relations, Marketing Management, Marketing, Finance HRM etc.<\/p>

BBA Course Eligibility<\/strong><\/h4>

For admissions into\u00a0BBA Course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0 College Patna<\/strong>, students are needed to clear the 10+2 or equivalent examination from any recognized board or school. The eligibility for BBA course admission in Patna, Bihar is at least 50% marks in 12th exam. The age should be between 17 to 25 years. These are the eligibility criteria to get admission at\u00a0the\u00a0Best BBA college in Patna<\/strong>\u00a0for best-in-class education, result, and placement.<\/p>

BBA Course Details & Structure<\/strong><\/h4>
  • Duration : 3 Years<\/li>
  • Eligibility: +2 or Intermediate<\/li>
  • Course Duration : 3 Years (6 Semesters)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Why Pursue BBA Course at CCDTE College Patna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    • Bachelor in Business Administration\u00a0<\/strong>(BBA) Degree<\/strong>\u00a0is a combination of Theory, Practical Knowledge Application and Personality Development. You learn many different skills that will make you a wholesome professional and set you up for success. The Three Year\u00a0Undergraduate Degree Course BBA<\/strong>\u00a0offers a comprehensive understanding of business environment and management functions.\u00a0BBA course<\/strong>\u00a0helps in learning leadership qualities and develop problem solving abilities. These skills are required in today\u2019s competitive and complex business environment. BBA helps one to acquire professional skills, which are needed in career as a management professional. This course will give you an overall understanding on business process and develop business skills such as communication skills, critical thinking, leadership and decision making and a lot more.\u00a0BBA<\/strong>\u00a0course education at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>College Patna\u00a0connects you to the world of management which leads to making a better business decision. If you wish to become an entrepreneur, it also helps you think more precisely on different aspects of running a business. It helps you build tactical skills and develop strategic thinking.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Career Opportunity after BBA Course<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      After successful completion of\u00a0BBA course<\/strong>\u00a0from one of the\u00a0Best BBA College in Patna,\u00a0\u00a0a student can start his career with an executive-level job in any reputed organization. They may also seek employment in Share Trading, Business Corporations and Industries, Print Media, and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the\u00a0BBA course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0College<\/strong>\u00a0Patna provides a student with basic knowledge about corporate management and skills, he\/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA Course is for most suitable option for him, through which his dreams can be turned into reality.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Skills Acquired from BBA Course<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Being a\u00a0Best BBA college in Patna<\/strong>, CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> offers one of the most popular professional degrees that will teach you about the fundamentals of management and business. You can start your career right after getting this BBA degree, or use it as a gateway to getting into a good MBA course. Bachelor of Business Administration (BBA) has proven to be of greater benefit than many other undergraduate courses. With the increase in the number of Business Organizations\/establishments, the demand of a Business Management has also increased. After successful completion of BBA Course<\/strong>\u00a0students develop Critical thinking and they inculcate integrative thinking ability too. The students understand the relevance of several things context in business. It helps them in developing social consciousness and in developing interpersonal awareness and developing the ability to work in a group. It not only improves their communication skills, business communication, written and speaking ability but develops their overall personality too, which makes them stand apart and gives them an edge over others.\u00a0Career opportunities after BBA<\/strong>\u00a0course from\u00a0Best\u00a0BBA College in Patna<\/strong>, Bihar. A student can start his career with an executive level job in any reputed organization. They may also seek employments in Share Trading, Business Corporations and Industries, Print Media and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the BBA degree provides a student with the basic knowledge about corporate management and skills, he\/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. The backend work is usually handled by them. With the tremendous rise in number of\u00a0Job opportunities in Education, Government, Business, Management, MNCs, NGOs, Retail Sectors, Banking, Consultancy, Finance, FMCG, Consumer Durables, IT, Advertising and Media, BBA has become a necessity.<\/strong><\/em>\u00a0Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA course is for most suitable option for him, through which his dreams can be turned into reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Future Scope After BBA | Best BBA College in Patna | CCDTE\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      BBA is a completely professional degree that interests students who are serious about getting into careers in business and management. If you do BBA course from\u00a0Best BBA College in Patna<\/strong> then there is a great future scope. Students get placed in good companies right after getting their BBA degrees from CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>. Graduates from all different streams can join the MBA course, but if you are a BBA graduate, you have an edge over others.\u00a0BBA is an excellent preparation for an MBA.<\/strong>\u00a0Though there is a difference in the level, you are mostly taught the same things during BBA course, which are covered during MBA. Hence BBA gives you a firm platform for doing MBA and you find yourself well and better prepared. No doubt, Updated knowledge is one of the best advantages to have, and you get this with a BBA degree. The\u00a0BBA course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0 College Patna<\/strong>\u00a0is a well-designed course that aims to teach students as much as possible in the business world. The course is also updated according to the latest trends and developments in the industry, giving students a distinct advantage with the Special Add-on Curses provided with\u00a0BBA Course at CCDTE<\/strong>, keeping CCDTE much ahead than other simple BBA Graduates. In simple words, Being a Top BBA college in Patna<\/strong>, CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> can open a world of opportunities for you regarding education and professions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Industry Oriented Add-On Courses with a bBA Programme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Being a best BBA College in Patna it offers several latest Add-On Courses, as per the requirements of the Industry, which keeps students ready to meet the Global Challenges in the field of Information Technology, resulting in giving an edge to the CIMAGEians over the rest BBA Graduates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPreparatory Classes for CAT, MAT, Bank P.O.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tComputer Accounting (Tally)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBusiness English<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEntrepreneurship<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRural Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tResume Building<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCustomer Service<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTaxation (Income Tax, GST)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPayroll Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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          Why to Choose CCDTE?<\/h2>\t\t\t\t<\/div>\n\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCollege Affiliated with reputed Government University <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRecognized as the Best BCA college in Patna<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tComplete exposure towards pratical insight and preference<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSpecial emphasis on Communicative English.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSeveral Personality Enhancement Training Programmes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMost Hi-Tech Campus & State of the art Infrastructure<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tComplimented by special Add-on Courses, designed by Industry stalwarts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t'Learning by Doing' pedagogy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIntensive Corporate Interaction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSeveral Personality Enhancement Training Programmes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMore than 979 students are placed in Wipro & TCS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEnriched with a Team of Reputed & Experienced Faculties<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Fee Structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              <\/p><\/th>

              Complete Full Down Payment Mode (Option-1)<\/strong><\/p><\/th>

              With Timely payment Reward (Option-2)<\/strong><\/p><\/th><\/tr><\/thead>

              At the time of Admission<\/p><\/td>

              35,000\/-<\/p><\/td>

              25,000\/-<\/p><\/td><\/tr>

              Within 30 Days<\/p><\/td>

              1,45,000\/-<\/p><\/td>

              25,000\/-<\/p><\/td><\/tr>

              Within 31- 60 Days of Adm<\/p><\/td>


              <\/p><\/td>

              25,000\/-<\/p><\/td><\/tr>

              7th Feb to 7th Mar 2027<\/p><\/td>


              <\/p><\/td>

              75,000\/-<\/p><\/td><\/tr>

              7th Feb to 7th Mar 2028<\/p><\/td>


              <\/p><\/td>

              75,000\/-<\/p><\/td><\/tr>

              Total Fee Payable<\/strong><\/p><\/td>

              1,80,000\/-<\/strong><\/p><\/td>

              2,25,000\/- <\/strong><\/p><\/td><\/tr><\/tbody><\/table>\n <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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              The semester fee includes tuition fee, development charges, library access, computer lab usage and academic resources. University Registration Fee, Examination Fee, Corpus Fund and Sports Fund are payable separately as per university rules.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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              Important Information & Policies<\/strong><\/span><\/p>

              • Institute may charge separately for foreign tours, industrial visits, transportation, boarding & lodging, food, entertainment events, sports competitions, celebrity visits, conferences, seminars, inter-college competitions, club memberships, additional uniforms, books etc.<\/li>
              • Students achieving 90-100% attendance may be rewarded. Students absent more than 25% must compensate through alternative academic credit.<\/li>
              • Course components cannot be removed and fee reduction requests are not allowed.<\/li>
              • Except security deposit, fees are non-refundable.<\/li>
              • Delay in payment attracts late fine and students with pending dues cannot appear in university examinations.<\/li>
              • Students must obtain No Dues Certificate before collecting original documents.<\/li>
              • Fee Plan applicable from 1 February 2026. Institute reserves the right to modify fees. Students are advised to book seats early to avoid increments.<\/li>
              • Down payment Benefit on all Timely Payments, not payable if date changes after midnight of due-date.<\/li>
              • Timely payment reward<\/strong><\/span>\u00a0applies only on self-payment mode \u2014 not applicable on BSCC (DRCC) or bank loan.\u00a0<\/li>
              • Examination Fee of Rs 1000\/- will become due total 6 times before Internal Semester Examination.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Frequently Asked Question<\/h2>\t\t\t\t<\/div>\n\t\t
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                Q1. Which is the best BBA college in Patna? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> is popularly known B<\/strong>est BBA college in Bihar<\/strong>. It offers the best Teaching Pedagogy, updated add-ons that are beneficial in the industrial sector, and the highest number of\u00a0campus placement<\/strong>\u00a0facilities in\u00a0BCA Courses<\/strong> all over Patna, Bihar. CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)<\/strong> Group of Institutions has been awarded by\u00a0ASSOCHAM<\/strong>\u00a0and many others awards and recognitions for extraordinary contributions and achievements in the field of IT & Management education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q2. Is there any No.1 College Bihar? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0of Institutions<\/strong>\u00a0has been ranked as\u00a0No.1 college in Bihar, Patna<\/strong>. India\u2019s leading newspaper the \u201cTimes of India<\/strong>\u201d published that the CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>is the\u00a0NO. 1 college in Bihar, Patna<\/strong>\u00a0for the study of\u00a0IT and Management<\/strong>. Apart from this CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>\u00a0College offers the greatest number of\u00a0campus placements<\/strong>\u00a0in\u00a0BBA Courses in Patna, Bihar<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q3. Does any college provide campus placement in MNC after BBA ? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                Definitely YES, the CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>\u00a0provides\u00a0campus placements in MNCs after BBA<\/strong>. CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> students are who opted for BBA Courses<\/strong>\u00a0at placed in companies like\u00a0WIPRO<\/strong>,\u00a0TCS<\/strong>,\u00a0Big Basket<\/strong>,\u00a0Utkarsh Small Finance Bank<\/strong>,\u00a0India Mart<\/strong>,\u00a0ICICI Bank<\/strong>,\u00a0Big Basket<\/strong>,\u00a0Accenture<\/strong>,\u00a0Infosys<\/strong>,\u00a0PayPal<\/strong>, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q4. Where to join for BCA course in Patna with campus placement facility? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                Definitely YES, a student pursuing\u00a0BBA Course<\/strong>\u00a0gets an upper hand opportunity for\u00a0government jobs<\/strong>. However, the specific job opportunities and qualifications required will vary depending on the country and the specific government agency you are applying to. In some cases, additional education or experience may be required. A student of the\u00a0BBA Course<\/strong>\u00a0can seek jobs in\u00a0central government\u00a0<\/strong>through\u00a0SSC<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q5. Is the BBA course in demand? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                BBA Courses<\/strong> are the most demanded business degree.\u00a0CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0 Institutions<\/strong>\u00a0offers\u00a0BBA courses<\/strong>\u00a0with the highest campus placement. BBA is a versatile degree that can provide graduates with a strong foundation in business and open up a wide range of\u00a0career opportunities<\/strong>. Generally, the demand for BBA graduates is high in fields such as finance, accounting, and marketing as these are the core functions of any business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q6.Is BBA a good career choice? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                BBA<\/strong><\/em>\u00a0can be a\u00a0good career<\/strong>\u00a0choice for individuals who are interested in pursuing a career in the\u00a0business world<\/strong>\u00a0and have the desire to gain a broad understanding of the various functions of business and the ability to specialize in a particular field. Learning\u00a0BBA Course<\/strong>\u00a0gives students a good\u00a0kickstart\u00a0<\/strong>who wish to develop\u00a0managerial skills<\/strong>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q7. What is the main scope of BBA ? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                The main scope of a\u00a0BBA (Bachelor of Business Administration<\/strong>) degree is to provide students with a broad understanding of the business world, including the various functional areas of business such as\u00a0marketing, finance, accounting, human resources<\/strong>, and\u00a0operations management<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q8. Can I do BBA without Maths? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                Definitely\u00a0YES<\/strong>, a student is completely eligible for opting\u00a0BBA Courses<\/strong>\u00a0even if he\/she had not done his\/her 12th\u00a0with Mathematics. BBA Course takes three years to complete and a student can go for specializations under BBA in\u00a0Marketing, Finance, HR, Logistics, IB<\/strong>, etc.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q9. Can BBA join without an entrance exam? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                There are thousands of colleges in India that offer\u00a0BBA courses<\/strong>. Hence the selection process may vary from college to college but at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)<\/strong>\u00a0Institutions<\/strong>, a student has to give a\u00a0written test<\/strong>\u00a0and\u00a0interview<\/strong>\u00a0both to get selected for a\u00a0BBA course<\/strong>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q10. Does BBA require 12th pass marks? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                A\u00a0Bachelor of Business Administration (BBA)<\/strong>\u00a0program typically requires a high school diploma or equivalent, which includes\u00a0passing 12th grade<\/strong>. Some universities or colleges may have specific minimum grade requirements for admission to a BBA program, but generally, a\u00a012th pass<\/strong>\u00a0is mandatory for eligibility for the course.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q11. Is BBA better than BCOM? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                It depends on the individual\u2019s career goals and interests. BBA (Bachelor of Business Administration) is a degree program that focuses on business management and administration, while B.COM (Bachelor of Commerce) is a degree program that focuses on commerce and finance.
                Both degrees can lead to a variety of career options, but BBA may be more beneficial for those interested in management roles, while BCOM may be more beneficial for those interested in finance or accounting roles. Ultimately, it\u2019s important to research and consider the curriculum, career opportunities, and personal goals before making a decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                Q 12. What are the Career Aspects of a BBA? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                There are several career aspects of a BBA. Some of them are: \u2013<\/p>

                • MNCs<\/li>
                • Healthcare setups<\/li>
                • Private as well as<\/li>
                • government offices<\/li>
                • Financial Institutions<\/li>
                • NGOs<\/li>
                • Analyst investment<\/li>
                • banking<\/li>
                • Digital marketer<\/li>
                • Blockchain expert<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                  Q 13. Is BBA useful for the future? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  BBA (Bachelor of Business Administration) can be a useful degree for the future as it provides students with a broad understanding of the various aspects of business and management. Graduates with a BBA degree can pursue a wide range of career opportunities in various industries such as finance, marketing, human resources, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                  Q 14. What is BBA Entrance Exam Syllabus including? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  BBA Entrance Exam is generally an objective type entrance test that evaluates<\/p>

                  • English Language<\/li>
                  • Quantitative Aptitude<\/li>
                  • Reasoning Ability<\/li>
                  • Business & General Awareness.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                    Q 15. What percentage is required for admission to BBA? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    The percentage required for admission to a BBA program can vary depending on the institution and the country where the program is offered.
                    In India, the percentage required for admission to a BBA program is generally around 50-60% in 10+2 or equivalent examinations. However, some institutions may have a higher cut-off percentage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Q 16. Why students are preferring CCDTE Institutions over other colleges for BBA in Patna these days? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>works for the holistic development of students. Right from infrastructure, Campus life, education, teaching pedagogy, industrial exposure, placement opportunities, etc, we focus on all of the above<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Q 17. Why should I choose CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0 college Patna for my BBA? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> is the best college for BBA in Patna with the highest number of campus placements at good MNCs, BANKS, Corporates, and many more. What makes CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong>College the best and different from other colleges in BIHAR is its updated add-on courses that are provided to every student of the BBA Course. These add-ons are planned under the guidance of Industry stalwarts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Q 18. Can I do BBA from Patna? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    YES, you can do BBA from Patna. CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> Group of Institutions provides quality education with the highest number of placements and shares a strong alumni network all over the country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Q 19. Can Hindi Medium students pursue a BBA Course at CCDTE? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Yes, a student who belongs to Hindi Medium can pursue a BBA Course at CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> College. For such students, CIMAGE Centre of Digital Technology and Entrepreneurship (CCDTE)\u00a0<\/strong> College offers the facility of a Bridge Course at the start of the session, which helps them to develop their understanding of English, IT, Newspaper reading, management games, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                    BCA Course Detailed Syllabus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    Semester 1 - - BBA 101: PRINCIPLES & PRACTICES OF MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Concept of Management:\u00a0<\/strong>\u00a0Definition, Nature, scope, and overall view of Management, Relation with other social sciences and industry.<\/p>

                    Evolution of Management thought:<\/p>

                    (A) Classical Theory of Management.<\/p>

                    (A1) Bureaucracy- Introduced by Max Weber.<\/p>

                    (A2) Scientific Management \u2013 F.W. Taylor and his followers.<\/p>

                    (A3) Process Management \u2013 H. Fayal and others.<\/p>

                    (B) Neoclassical Theory of Management.<\/p>

                    (B1) Human Relations \u2013 B.E. Mayo and Roethlisberger<\/p>

                    (B2) Behavioral Science Approach \u2013 D. McGregor, A. Maslow & others.<\/p>

                    (C) Modern Management theories: Peter Drucker.<\/p>

                    Management Functions:<\/strong>\u00a0Planning, Organizing, Staffing, Directing, and Controlling.<\/p>

                    Executive Functions:\u00a0<\/strong>\u00a0Production, Marketing, Finance, Personnel.<\/p>

                    Planning:<\/strong>\u00a0 Concept, Nature, Importance, Objectives, Policies, Procedure, Strategies, and methods of Decision Making<\/p>

                    Organization:<\/strong>\u00a0Definition, Theories of Organization, Forms of organization, Formal and Informal Organization, Types of Formal Organizations, Departmentation, Line and Staff Relationship, Span of Management, Authority, Responsibility, Delegation, Centralization, Decentralization, Committees.<\/p>

                    Staffing:<\/strong>\u00a0 Selection, Recruitment, Training, Development, and, Welfare.<\/p>

                    Directing:<\/strong>\u00a0 Leadership and Supervision, Motivation and Communication<\/p>

                    Controlling:<\/strong>\u00a0The Elements, Process, and, style of Control, Techniques of control. Social<\/p>

                    Responsibility of business<\/strong><\/p>

                    Text Books:<\/strong><\/p>

                    \u2022\u00a0 \u00a0Koontz and O\u2019Donnell \u2013 Principles of Management, Essentials of Management.<\/p>

                    \u2022\u00a0 \u00a0Theo Heiman \u2013 Management Theory and Practice.<\/p>

                    Reference Books:<\/strong><\/p>

                    \u2022\u00a0 \u00a0P.F.\u00a0 Drucker \u2013 Management -Task and Responsibility<\/p>

                    \u2022\u00a0 \u00a0P.F.\u00a0 Drucker \u2013 The Practice of Management<\/p>

                    \u2022\u00a0 \u00a0Newman and Warren \u2013 Process of Management<\/p>

                    \u2022\u00a0 \u00a0E.F.L. Beach- The Principles and Practical Management<\/p>

                    \u2022\u00a0 \u00a0H.F.\u00a0 Merrill \u2013 Classics in Management \u2014 Preface<\/p>

                    \u2022\u00a0 \u00a0Mee J.E. \u2013 Management Thought in a Dynamic Economy<\/p>

                    \u2022\u00a0 \u00a0Daniel A. Wren \u2013 The Evolution of Management \u2014 Thought<\/p>

                    \u2022\u00a0 \u00a0S. N. Banerjee \u2013 Principles of Management<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 1 - - BBA 102: MICROECONOMICS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Demand, supply & market equilibrium, Demand ANALYSIS:\u00a0 Nature of demand for a product individual demand, Market demand, determinants of demand, concepts of income elasticity of demand price elasticity of demand, revenue concepts.<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 \u00a0Theory of consumer behavior: Marginal utility theory:\u00a0 indifference curve theory.<\/p>

                    \u2022\u00a0 \u00a0Theory of production and costs:\u00a0 production with one variable input:\u00a0 production and optimal input proportions; two variable inputs: Theory of costs in the short run and long run.<\/p>

                    Section III<\/strong><\/p>

                    Theory of firm and market organization:\u00a0 pricing under perfect competition; pricing under monopoly, pure and discriminating; pricing under monopolistic competition; pricing under oligopoly, kinked demand curve, and price leadership.<\/p>

                    Text Books<\/strong>:<\/p>

                    I. Samuelson, P & Nordhaus, W. (2009) Economics, 18th Edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Dwivedi, D.N. (2008) Managerial Economics, 7th edition, Vikas Publishing House.<\/p>

                    Reference Books:<\/p>

                    l.\u00a0 Salvatore, D.\u00a0 ((2006)) Managerial Economics in a Global Economy, 6th edition, Oxford University Press.<\/p>

                    2.\u00a0 Kreps, D. (2009). Microeconomics for Managers, 1st edition, Viva Books Pvt. Ltd.<\/p>

                    3. Peterson, L. and Jain ((2006)) Managerial Economics, 4th edition, Pearson Education.<\/p>

                    4. Colander, D, C (2008) Economics, McGraw Hill Education.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 1 - - BBA 103: MACROECONOMICS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/p>

                    \u2022\u00a0Introduction to macroeconomics:\u00a0Macro static and macro dynamics.<\/p>

                    \u2022\u00a0National Income:\u00a0 Concepts, analysis and measurement through double entry, sectoral accounting and matrix approach.<\/p>

                    \u2022 Keynesian theory of income determination: Concept of employment, determinant of macroeconomic equilibrium with aggregate demand and aggregate supply analysis.<\/p>

                    Section II<\/p>

                    \u2022\u00a0Consumption:\u00a0Meaning, determinant and importance. Consumption function. Theories of consumption \u2014 absolute income, relative income and permanent income hypothesis.<\/p>

                    \u2022\u00a0Theory of multiplier:\u00a0 Income generation process in a static and dynamic\u00a0 \u00a0setting.\u00a0 Tax multiplier, foreign trade multiplier and balanced budget multiplier bankers from multiplier process, relevance of multiplier to a developing economy.<\/p>

                    Section III<\/p>

                    \u2022\u00a0Theory of investment:\u00a0\u00a0\u00a0Management\u00a0 \u00a0efficiency\u00a0 \u00a0of capital\u00a0 \u00a0and\u00a0 \u00a0measures\u00a0 \u00a0to promote investment, internal rate determination \u2014 classical, non-classical and Keynesian control.<\/p>

                    \u2022\u00a0Inflation:\u00a0Meaning, types and theories, stabilization policies monetary and fiscal policies.<\/p>

                    Text Books:<\/p>

                    1. Soga, Elrod, (2008) Macro Economics, 1st edition, Pearson Education.<\/p>

                    2. Agarwal, ((2010)) Macroeconomics Theory and Policy, 1st edition, Pearson Education.<\/p>

                    Reference Books:<\/p>

                    1.\u00a0 Dwivedi, D. N., ((2005)) Macro Economics, McGraw Hill Education.<\/p>

                    2.\u00a0 Mishra, S.\u00a0 K. and Puri, V.K., ((2003)), Modern Macro-Economic Theory, Himalaya Publishing House.<\/p>

                    3. Shapiro, E., ((2003)) Macro-Economic Analysis, McGraw Hill Education.<\/p>

                    4. Hershey, Mark, (2009) Fundamentals\u00a0 \u00a0of Managerial Economics, 9th edition, Cengage Learning.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 1 - - BBA 104: INFORMATION TECHNOLOGY IN MANAGEMENT- 1 [OFFICE\/ PRODUCTIVITY SUITES] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0Basic components of a computer system:<\/strong>\u00a0Function units and their interrelation.<\/p>

                    \u2022\u00a0Types of a computer system:<\/strong>\u00a0Computer categories & classification.
                    \u2022\u00a0Information Technology:<\/strong>\u00a0Introduction, New\u00a0 \u00a0Developments, Information\u00a0 \u00a0 Systems; Software a data, Application in Business & Industry,\u00a0 Home,\u00a0 Education\u00a0 & Training, Entertainment & Arts,\u00a0 Science, Engineering and, Math.
                    \u2022 Communication \u2013 The Electronic Web:\u00a0 Network Applications:\u00a0 Fax, voice, Information Services, Person to person Communication, Group Communication;
                    \u2022\u00a0LAN:<\/strong>\u00a0 Architecture, System; Introduction to WAN; Link between Networks:\u00a0 Devices\u00a0 & Media, Protocol and dial up access.
                    \u2022\u00a0World Wide Web:<\/strong>\u00a0 Introduction, Web access through online services, Using a Web Browser.
                    \u2022\u00a0Internet and Intranet:<\/strong>\u00a0 Meaning of Internet; Difference between Internet and Intranet:\u00a0 Introduction to TCP\/IP; Setting up an Internet, what is internet addressing, IP address; types of Internet connections, sending and reading e-mails.<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0MS-Excel:<\/strong>\u00a0Concepts of the spreadsheet, building a spreadsheet application using formulae, conditional calculations, and inbuilt functions; printing worksheets; using graph plotting capabilities spreadsheet package to display and print graphs; database management & interfacing spreadsheets with\u00a0 database systems; writing macros and\u00a0 creating\u00a0 customized menus with macros.<\/p>

                    \u2022\u00a0MS \u2013 Word:<\/strong>\u00a0 Creating and editing files, basic formatting and text\u00a0 enhancement,\u00a0 block operations,\u00a0 printing, file management\u00a0 global searches\u00a0 & substitutions, special print features merging files with mail merge, checking\u00a0 spelling with spell star, index & table of contents.<\/p>

                    \u2022\u00a0MS \u2013 PowerPoint:<\/strong>\u00a0 Creation of new slides;\u00a0 Slides\u00a0 from\u00a0 templates;\u00a0 Animation\u00a0 \u00a0effects; Inserting objects in the slides; Creating hyperlinks; embedding\u00a0 audio\/video\u00a0 files.<\/p>

                    Section III<\/p>

                    \u2022\u00a0Windows:<\/strong>\u00a0What is Windows, using the programmed manager to run programmed, creating and using ICONS, using the file manager to work with directions, files and disks; customizing windows with\u00a0 the\u00a0 control\u00a0 panel,\u00a0 installing\u00a0 a\u00a0 printer\u00a0 and\u00a0 using\u00a0 the\u00a0 print\u00a0 manager\u00a0 using<\/p>

                    windows accessories like windows write, paintbrush etc.<\/p>

                    \u2022\u00a0Linux:<\/strong>\u00a0 Introduction; Flavors of Linux \u2014 Debian Family, Red Hat Family; Graphical Desktop Display Managers \u2014 GNOME, Unity, KDE \u2013 features, functions, customizations, default programs, software engagement.\u00a0 LibreOffice suite, GIMP, Inkscape, Scribus.<\/p>

                    Text Books:<\/strong><\/p>

                    1. ITL, ESL, (2005) Introduction to Infotech, 1st edition, Pearson Education.<\/p>

                    1. ITL, ESL, (2005) Introduction to Infotech, 1st edition, Pearson Education.<\/p>

                    Reference Books:<\/p>

                    1.\u00a0 Joseph A. Brady and Ellen F Monk, (2007) Problem-Solving Cases in Microsoft and Excel,<\/p>

                    Fourth Annual Edition, Thomson Learning.<\/p>

                    2.\u00a0 Rajaraman, V., (2009) Introduction to Information Technology, Prentice Hall of India.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 1 - - BBA 105: MARKETING MANAGEMENT \u20131 [MARKETING & SALES] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0Marketing:<\/strong>\u00a0 Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment.<\/p>

                    \u2022\u00a0Consumer Buying Behavior:<\/strong>\u00a0 Factors affecting, purchase behavior.<\/p>

                    Section II<\/p>

                    \u2022\u00a0Market segmentation:<\/strong>\u00a0Nature, basis & strategies.<\/p>

                    \u2022\u00a0Marketing mix:<\/strong>\u00a0Introduction & factors affecting.<\/p>

                    \u2022\u00a0Product decisions:<\/strong>\u00a0Product definition, new product development process, product life cycle, positioning, branding & packaging decisions.<\/p>

                    Section III<\/p>

                    \u2022\u00a0\u00a0Pricing decision:<\/strong>\u00a0Importance, objectives & strategies.<\/p>

                    \u2022\u00a0\u00a0Product promotion:<\/strong>\u00a0Promotion mix & factors affecting it.<\/p>

                    \u2022\u00a0\u00a0Distribution:<\/strong>\u00a0Channel\u00a0 \u00a0decisions, types\u00a0 \u00a0& factors, physical\u00a0 \u00a0distribution\u00a0 \u00a0system &\u00a0 \u00a0its components.<\/p>

                    \u2022\u00a0\u00a0Marketing of\u00a0 services:<\/strong>\u00a0 \u00a0Introducing\u00a0 \u00a0services, characteristics, services\u00a0 \u00a0marketing\u00a0 \u00a0mix, successful marketing of service, mastering service quality.<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Kotler, Armstrong, Agnihotri and Beque, (2010), Principles of Marketing- A South Asian Perspective, 13th edition, Pearson Education.<\/p>

                    2.\u00a0 Ramaswamy and Nam Kumar, S., (2009), Marketing Management Global Perspective:\u00a0 Indian Context, McMillan, Delhi.<\/p>

                    References:<\/strong><\/p>

                    I.\u00a0 Saxena, Ranjan, (2008), Marketing Management, 3rd edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Kumar, Aran and Meenakshi, N., (2009), Marketing Management, Vikas Publishing House.<\/p>

                    3. Russel, Winer, (2007), Marketing Management, 3rd edition, Pearson Education.<\/p>

                    4.\u00a0 Kotler, Koshi Jha, (2009), Marketing Management, 13 edition, Pearson Education.<\/p><\/div><\/div><\/div>

                    \u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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                    Semester 1 - - BBA 106: COMMUNICATIVE ENGLISH <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Business Correspondence:<\/strong>\u00a0 Structure of a Letter, Inquiry Letter, Sales Letter, Order Letter, Complaints, Complaint Handling, Routine letter.<\/p>

                    Government Correspondence:<\/strong>\u00a0Memo, Agenda, Minutes, Proposals.<\/p>

                    Writing Skills:<\/strong>\u00a0 Report Writing, Composition (argumentative, explanatory, descriptive and narrative), Paragraph writing<\/p>

                    Grammar:<\/strong>\u00a0 Sentence Structure, Idiomatic Usage of Language, Tenses, Direct & Indirect Parts of Speech, Active & Passive Voice, Vocabulary.<\/p>

                    Selected Short Stories:\u00a0<\/strong>Three short stories from the book, \u201cAdded Value: The Life Stories of lndian Business Leaders.\u201d By Peter Church, Lotus Collection, New Delhi.<\/p>

                    I. Rahul Bajaj\/ Bajaj Group (Page No. 20)<\/p>

                    2.\u00a0 Subhash Chandra\/ Eyssel Group\/Zee TV (Page No. 40)<\/p>

                    3.\u00a0 NR Narayana Murthy\/Infosys (Page No.\u00a0 148)<\/p>

                    Text Books :<\/strong><\/p>

                    1.\u00a0 Added Value: The Life Stories of Indian Business Leaders; Peter Church; Roli Books.<\/p>

                    2.\u00a0 Organizations \u2013 Structures, Processes and Outcomes; Richard Hall; Prentice Hall India.<\/p>

                    3.\u00a0 English for the Secretary; Yvonne Hoban; Tata McGraw Hill.<\/p>

                    4.\u00a0 Technical Communication:\u00a0 \u00a0M. Raman & S. Sharma; Oxford University Press.<\/p>

                    5. Business Communication Process and Product: M.E. Guffey; Thomson Learning.<\/p>

                    Reference Books:<\/p>

                    1. Human Behavior at Work; John W New storm & Keith Davis; Tata McGraw Hill.<\/p>

                    2.\u00a0 The Most Common Mistakes in English Usage; Thomas Elliot Berry, Tata McGraw Hill.<\/p>

                    3.\u00a0 Business Communication: R.K.\u00a0 Madhukar; Vikas Publication.<\/p>

                    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 2 - - BBA 201: BUSINESS ORGANIZATION & ENVIRONMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0Principles of Modern Industry Division of Labour, Standardization, Scientific Management,\u00a0 Rationalization,\u00a0 Integration, Combination\u00a0<\/strong>\u2014 Horizontal and Vertical,\u00a0 Factors leading\u00a0 to combination, Forms of Business Combination \u2014 Trusts,\u00a0 Cartels,\u00a0 Syndicates, Holding Companies.<\/p>

                    \u2022\u00a0Forms of Business Organizations and Ownership:<\/strong>\u00a0 Sole Proprietorships, Partnerships, Joint Stock Companies, Managing Agency System, Public and Pvt. Cos.\u00a0 Public Management and its various functions.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0Economic Environment:<\/strong>\u00a0 \u00a0Economic systems, economic planning\u00a0 \u00a0in [India, objectives, strategies and evaluation of current five-year plan. Industrial policy and industrial licensing. New economic policies.<\/p>

                    \u2022\u00a0Political Environment<\/strong>:\u00a0 Three political institutions- Legislature, Executive and Judiciary. Fundamental rights and Directive Principles of state policy. Rationale and extent of state intervention.<\/p>

                    \u2022\u00a0 Social environment:<\/strong>\u00a0 social responsibility of business, consumer movement & Consumer Protection Act 1986, The Environment Protection Act 1986.<\/p>

                    \u2022\u00a0Technological environment:<\/strong>\u00a0Impact of technology on business.\u00a0 Technological policy, import of technology, appropriate technology, problems in technology transfer.<\/p>

                    \u2022\u00a0Structure of Public Enterprises in India:<\/strong>\u00a0Public and Joint Sectors, Management of Industries<\/p>

                    \u00a0<\/p>

                    Text Books<\/strong><\/p>

                    \u00a0<\/p>

                    1.Robert; Lawrence, (2009) Modern Business Organization, McMillan India.<\/p>

                    2.Tulsian, P.\u00a0 C. (2009) Business Organization\u00a0 \u00a0& Management, 2nd edition, Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books<\/strong><\/p>

                    1.Basu, C. R.\u00a0 (2008) Business Organization and Management, McGraw Hill Education.<\/p>

                    2.Basu, C, (2010)\u00a0 \u00a0Business Organization and Management, 1st Edition, McGraw Hill Education.<\/p>

                    3.Gupta, C.B., (2010) Modern Business Organization and Management, Dhan pat Rai & Sons.<\/p>

                    4.Agarwal, N.\u00a0 P, Tailor, R.\u00a0 K., (2008) Business Organization and Management, Dhan pat Rai & Sons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 2 - - BBA 202: FINANCIAL MANAGEMENT- I [FINANCIAL ACCOUNTING) <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    BASIC ACCOUNTING,\u00a0<\/strong><\/p>

                    Section I<\/strong><\/p>

                    \u2022\u00a0Accounting<\/strong>\u00a0\u2013 Introduction,\u00a0 importance and scope,\u00a0 concepts & conventions \u2014\u00a0 Introduction generally\u00a0 \u00a0accepted\u00a0 accounting\u00a0 \u00a0principles,\u00a0 \u00a0Double\u00a0 Entry\u00a0 Framework:\u00a0 \u00a0The\u00a0 accounting equation, Accounting cycle \u2014\u00a0 Journals,\u00a0 Ledgers, Purchase Book,\u00a0 Sales\u00a0 Book, Cash Book, Petty Cash Book, Trial Balance.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0Preparation of financial statements<\/strong>\u00a0\u2014 Profit and loss account and Balance Sheet with necessary adjustments.<\/p>

                    \u2022\u00a0Analysis and interpretation of Financial Statement<\/strong>\u00a0\u2013 meaning and significance.<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0Tools of Financial Analysis\u00a0<\/strong>\u2014 Ratio Analysis, Trend Analysis, Common size and Comparative Financial Statement.<\/p>

                    \u2022 Fund Flow Statement and Cash Flow Statement<\/p>

                    \u2022 Marginal Costing, Break-Even Analysis, Applications of Marginal Costing.<\/p>

                    \u00a0<\/p>

                    COST ACCOUNTING\u00a0<\/strong><\/p>

                    Section IV<\/strong><\/p>

                    \u2022 Concept & classification:\u00a0 Material, labour,\u00a0 overhead,\u00a0 fixed &\u00a0 variable,\u00a0 direct &\u00a0 indirect, product & period costs.<\/p>

                    \u2022 Cost volume profit analysis: Contribution, PV ratios, Break even analysis<\/p>

                    \u00a0<\/p>

                    Section V<\/strong><\/p>

                    \u2022 Conditions of boom & depression, margin of safety.<\/p>

                    \u2022\u00a0 Relevant costs & decision making:\u00a0 Pricing product profitability, make or buy decision.<\/p>

                    \u00a0<\/p>

                    Section VI<\/strong><\/p>

                    \u2022 Standard costing and variance analysis:\u00a0 Material labour & overhead, reconciliation between budgeted profit and actual profit, preparation of cost-sheet.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Tulsian, P.C., (2009) Financial Accountancy, 2nd edition, Pearson Education.<\/p>

                    2. Maheshwari, S.N. and Maheshwari, S.K. (2009) An Introduction to Accountancy, Eighth Edition, Vikas Publishing House.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Bhattacharyya, Ashish K., (20I0) Essentials of Financial Accounting, Prentice Hall of India.<\/p>

                    2. Rajasekar, (20I0), Financial Accounting, 1st edition, Pearson Education.<\/p>

                    3. Bhattacharya, S.K.\u00a0 and Dearden, J., (2003) Accounting for Manager \u2014 Text and Cases, 3rd Edition, Vikas Publishing House.<\/p>

                    4.\u00a0 Gautier, M.W.E.\u00a0 and under down, B.\u00a0 (2010).\u00a0 Accounting Theory and Practice, Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 203: HUMAN RESOURCE MANAGEMENT- I [ORGANIZATIONAL BEHAVIOR] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0Organizational Behavior\u00a0\u2013\u00a0<\/strong>What managers do, definition of OB, field of OB, contributing discipline to OB, models of OB, challenges and opportunities for OB.<\/p>

                    \u2022\u00a0Foundations of Individual behavior \u2013 meaning, biographical characteristics, ability, and learning Values, Attitudes and Job satisfaction<\/p>

                    \u2022 Personality, Emotion and Emotional Intelligence<\/p>

                    \u2022 Perception- Process & principles, Nature & importance, sensation vs perception, Perceptual selectivity, organization, errors and social perception<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Motivation \u2013 Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation concept.<\/p>

                    \u2022 Foundations of Group Behavior- types, theories, Group formation, development and structure, group processes, group decision- making techniques, work teams.<\/p>

                    \u2022 Interpersonal Skill \u2013 Transactional analysis, Life Positions, Johari Window, games and strokes, body language<\/p>

                    \u2022 Leadership: Concept, theories, models, Styles and their application.<\/p>

                    \u2022 Communication Process-Types, processes and reaction patterns<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 Power and politics in organization<\/p>

                    \u2022\u00a0 Conflict Management, Stress Management<\/p>

                    \u2022\u00a0 Organizational Culture<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Robbins, S.P.\u00a0 \u00a0and Sanghi, S., (2009), Organizational Behavior; 13th edition, Pearson Education.<\/p>

                    2. Singh, Kavita, (2010), Organizational Behavior:\u00a0 \u00a0Text and\u00a0 Cases,\u00a0 \u00a01st\u00a0 edition,\u00a0 \u00a0Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1.Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education.<\/p>

                    2.Mirza, S., (2003), Organizational Behavior, Ist Edition, McGraw Hill Education.<\/p>

                    3.McShane, Steven, Von, Glinow and Sharma, Radha, (2008), Organizational Behavior, 4th<\/p>

                    Edition, McGraw Hill Education.<\/p>

                    4.Kinicki, Angelo and Kreitner, Robert, ((2005)), Organizational Behavior, 2nd Edition, McGraw Hill Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 203: HUMAN RESOURCE MANAGEMENT- I [ORGANIZATIONAL BEHAVIOR] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0Organizational Behavior\u00a0\u2013\u00a0<\/strong>What managers do, definition of OB, field of OB, contributing discipline to OB, models of OB, challenges and opportunities for OB.<\/p>

                    \u2022\u00a0Foundations of Individual behavior \u2013 meaning, biographical characteristics, ability, and learning Values, Attitudes and Job satisfaction<\/p>

                    \u2022 Personality, Emotion and Emotional Intelligence<\/p>

                    \u2022 Perception- Process & principles, Nature & importance, sensation vs perception, Perceptual selectivity, organization, errors and social perception<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Motivation \u2013 Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation concept.<\/p>

                    \u2022 Foundations of Group Behavior- types, theories, Group formation, development and structure, group processes, group decision- making techniques, work teams.<\/p>

                    \u2022 Interpersonal Skill \u2013 Transactional analysis, Life Positions, Johari Window, games and strokes, body language<\/p>

                    \u2022 Leadership: Concept, theories, models, Styles and their application.<\/p>

                    \u2022 Communication Process-Types, processes and reaction patterns<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 Power and politics in organization<\/p>

                    \u2022\u00a0 Conflict Management, Stress Management<\/p>

                    \u2022\u00a0 Organizational Culture<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Robbins, S.P.\u00a0 \u00a0and Sanghi, S., (2009), Organizational Behavior; 13th edition, Pearson Education.<\/p>

                    2. Singh, Kavita, (2010), Organizational Behavior:\u00a0 \u00a0Text and\u00a0 Cases,\u00a0 \u00a01st\u00a0 edition,\u00a0 \u00a0Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1.Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education.<\/p>

                    2.Mirza, S., (2003), Organizational Behavior, Ist Edition, McGraw Hill Education.<\/p>

                    3.McShane, Steven, Von, Glinow and Sharma, Radha, (2008), Organizational Behavior, 4th<\/p>

                    Edition, McGraw Hill Education.<\/p>

                    4.Kinicki, Angelo and Kreitner, Robert, ((2005)), Organizational Behavior, 2nd Edition, McGraw Hill Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 204: BUSINESS MATHEMATICS & STATISTICS \u2014 1 [MATHEMATICAL ECONOMICS] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0 Set theory, linear and quadratic equation. Permutations and combinations.<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Binomial theory, arithmetic and geometric progressions, functions, limitations\u00a0 \u00a0and continuity, differential calculus, maxima and minima; (excluding trigonometric functions).<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Integral\u00a0 \u00a0calculus\u00a0 \u00a0\u2014 Integration\u00a0 \u00a0by\u00a0 parts,\u00a0 \u00a0by\u00a0 substitution,\u00a0 \u00a0by\u00a0 partial\u00a0 \u00a0fractions\u00a0 and\u00a0 its applications to business (excluding trigonometric functions).<\/p>

                    \u2022 Matrix:\u00a0 Algebra of Matrices, simultaneous equations, gauss limitation methods and their application to business.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Vohra, N.D., (2009) Quantitative Techniques in Management, 4th edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Vishwanathan, P.K., (2008) Business Statistics and Applied Orientation, 1st edition, Pearson<\/p>

                    Education.<\/p>

                    \u00a0<\/p>

                    Reference Books<\/strong><\/p>

                    1.\u00a0 Rajagopalan, S. and Sattanathan, R., (2009) Business Statistics\u00a0 & Operations Research, 2ndEdition, McGraw Hill Education.<\/p>

                    2.\u00a0 Sharma, J.K., (2009) Operations Research:\u00a0 Problems & Solutions, 2nd edition, Macmillan India Ltd.<\/p>

                    3.\u00a0 Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.<\/p>

                    4.\u00a0 Render,\u00a0 Barry,\u00a0 Stair,\u00a0 \u00a0R.M., Hanna,\u00a0 M.E.,\u00a0 and Badri,\u00a0 (2009)\u00a0 Quantitative\u00a0 Analysis\u00a0 for Management, l 0th edition, Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 205: INFORMATION TECHNOLOGY IN MANAGEMENT- 2 [MANAGEMENT INFORMATION SYSTEM] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022 Introduction:\u00a0 \u00a0Definition &\u00a0 Significance,\u00a0 \u00a0Evolution,\u00a0 MIS\u00a0 Support\u00a0 for\u00a0 Programmed\u00a0 and<\/p>

                    Non-Programmed Decision Making, Model of Decision Making.<\/p>

                    \u2022 Structure of MIS:\u00a0 Based on Management Activity & Organizational Function, Conceptual & Physical Structure of M1S.<\/p>

                    \u2022 Systems Concept:\u00a0 Definition of a System, Types of Systems, Sub-System, and Systems Concepts & Organization.<\/p>

                    \u2022 Information Concept:\u00a0 \u00a0Definition of information, Information Presentation,\u00a0 Quality\u00a0 of Information.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Decision Support Systems:\u00a0 Characteristics\u00a0 \u00a0of DSS,\u00a0 Decision Support\u00a0 &\u00a0 Structure\u00a0 of Decision\u00a0 Making.\u00a0 Decision Support & Repetitiveness of Decisions. Classes of DSS, DSS Users, GDSS, Characteristics of GOSS.<\/p>

                    \u2022 Organization & Information Systems:\u00a0 Relationship, Salient Feature of Organization, Effect of organization on Information Systems and Vice Versa.<\/p>

                    \u2022 Advanced Information Systems:\u00a0 Knowledge Work Systems, Executive Support Systems, Expert Systems Artificial intelligence.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 ERP: An Introduction, Application Examples of Information Systems.<\/p>

                    Text Books:<\/strong><\/p>

                    1. Elmasri and Navathe, (2009), Fundamentals of Database Systems, 5th\u00a0 edition,\u00a0 Pearson Education.<\/p>

                    2. ITL Education Ltd., (2010), Introduction to Database System, Pearson Education.<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Ramakrishnan, R. and Gehrke, J.\u00a0 (2007), Database Management\u00a0 \u00a0Systems, 3rd edition, McGraw-Hill Education.<\/p>

                    2. Kanan, A. and Date, C.\u00a0 J., (2006), An Introduction to Database System,\u00a0 Vol. I & Vol. II, 8th edition, Addison Wesley Publishing Company.<\/p>

                    3. Singh.\u00a0 \u00a0S.\u00a0 L., (2008), Database System Concept and Application, 2nd edition, Pearson Education.<\/p>

                    4. Atul, Kahate, (2006), Introduction to Database Management\u00a0 \u00a0System, 1st edition Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 205: INFORMATION TECHNOLOGY IN MANAGEMENT- 2 [MANAGEMENT INFORMATION SYSTEM] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022 Introduction:\u00a0 \u00a0Definition &\u00a0 Significance,\u00a0 \u00a0Evolution,\u00a0 MIS\u00a0 Support\u00a0 for\u00a0 Programmed\u00a0 and<\/p>

                    Non-Programmed Decision Making, Model of Decision Making.<\/p>

                    \u2022 Structure of MIS:\u00a0 Based on Management Activity & Organizational Function, Conceptual & Physical Structure of M1S.<\/p>

                    \u2022 Systems Concept:\u00a0 Definition of a System, Types of Systems, Sub-System, and Systems Concepts & Organization.<\/p>

                    \u2022 Information Concept:\u00a0 \u00a0Definition of information, Information Presentation,\u00a0 Quality\u00a0 of Information.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Decision Support Systems:\u00a0 Characteristics\u00a0 \u00a0of DSS,\u00a0 Decision Support\u00a0 &\u00a0 Structure\u00a0 of Decision\u00a0 Making.\u00a0 Decision Support & Repetitiveness of Decisions. Classes of DSS, DSS Users, GDSS, Characteristics of GOSS.<\/p>

                    \u2022 Organization & Information Systems:\u00a0 Relationship, Salient Feature of Organization, Effect of organization on Information Systems and Vice Versa.<\/p>

                    \u2022 Advanced Information Systems:\u00a0 Knowledge Work Systems, Executive Support Systems, Expert Systems Artificial intelligence.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 ERP: An Introduction, Application Examples of Information Systems.<\/p>

                    Text Books:<\/strong><\/p>

                    1. Elmasri and Navathe, (2009), Fundamentals of Database Systems, 5th\u00a0 edition,\u00a0 Pearson Education.<\/p>

                    2. ITL Education Ltd., (2010), Introduction to Database System, Pearson Education.<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Ramakrishnan, R. and Gehrke, J.\u00a0 (2007), Database Management\u00a0 \u00a0Systems, 3rd edition, McGraw-Hill Education.<\/p>

                    2. Kanan, A. and Date, C.\u00a0 J., (2006), An Introduction to Database System,\u00a0 Vol. I & Vol. II, 8th edition, Addison Wesley Publishing Company.<\/p>

                    3. Singh.\u00a0 \u00a0S.\u00a0 L., (2008), Database System Concept and Application, 2nd edition, Pearson Education.<\/p>

                    4. Atul, Kahate, (2006), Introduction to Database Management\u00a0 \u00a0System, 1st edition Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 2 - - BBA 206: BUSINESS ENGLISH <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I: Grammar<\/strong><\/p>

                    Expressing in Style; Words often confused; One-word substitution; Phrases; Idioms.<\/p>

                    \u00a0<\/p>

                    Section II: Advanced Reading<\/strong><\/p>

                    Paraphrasing; Interpreting visual information: Tables, Graphs, Charts; Speed\u00a0 \u00a0 Reading. Comprehension and Analysis of the book, \u201cWho Moved My Cheese.\u201d<\/p>

                    \u00a0<\/p>

                    Section III: Effective Writing<\/strong><\/p>

                    Business Correspondences:\u00a0 Fax, Email; Taking Notes; Making Inquiries; Placing Orders; Asking & Giving Information; Registering Complaints; Handling Complaints; Drafting Notices; Job Applications; Expository Composition; Argumentative Composition; Techniques of Argument; Logical Presentation; Descriptive\u00a0 \u00a0Composition;\u00a0 \u00a0Narrative\u00a0 Composition;\u00a0 \u00a0Summary\u00a0 Writing, Proposal; Abstract, Agenda, Minutes.<\/p>

                    Section IV: Speaking<\/strong><\/p>

                    Business Etiquettes; Impromptu Speech; Debate; Role Play; Presentations.<\/p>

                    \u00a0<\/p>

                    Section V: Listening<\/strong><\/p>

                    Business-related Conversation Exercises.<\/p>

                    Reference Books:<\/strong><\/p>

                    1.\u00a0 Spencer Johnson; Who Moved My Cheese; Vermilion; (2009).<\/p>

                    2.\u00a0 Balasubramanian, T., A Textbook of English Phonetics for Indian Students; Macmillan\u00a0 India, Delhi (1998).<\/p>

                    3. McLaren, Stephen., Writing Essays and Report: A Student\u2019s Guide; Viva Books, New Delhi<\/p>

                    (2011).<\/p>

                    4.\u00a0 Burton Roberts, N., Analyzing Sentences; Longman, London (1986).<\/p>

                    5.\u00a0 Welker, H. And Hagemann, L., A Modern Course in English Syntax; Croom Helm, London (1985).<\/p>

                    \u00a0<\/p>

                    BBA 207 \u2013 Lab:\u00a0 \u00a0204<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 3 - - BBA 301: MARKETING MANAGEMENT-2 [CONSUM ER BEHAVIOR] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0 \u00a0Consumer Behavior: Nature & Application.<\/p>

                    \u2022\u00a0 \u00a0Consumer as an individual<\/p>

                    \u2022\u00a0 \u00a0Consumer needs & Motivations.<\/p>

                    \u2022\u00a0 \u00a0Influence of personality, psychographics & attitude on consumer behavior.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 \u00a0Consumer as a perceiver & learner.<\/p>

                    \u2022\u00a0 \u00a0Individual differences in behavior personality, values, lifestyle.<\/p>

                    \u2022\u00a0 \u00a0Consumer behavior & external influences<\/p>

                    \u2022\u00a0 \u00a0Group dynamic & consumer reference groups<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 \u00a0Social class & Status.<\/p>

                    \u2022\u00a0 \u00a0Culture & ethical values.<\/p>

                    \u2022\u00a0 \u00a0Family & household influences.<\/p>

                    \u2022\u00a0 \u00a0Situational influences.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Still.\u00a0 K.R., Cundiff.\u00a0 E.W & Govoni. N.A.P \u201cSales Management \u2014 Decision Strategies and Cases., 5th Ed ((2009) Impression), Pearson Education.<\/p>

                    2.\u00a0 Tanner Jr., JF., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009) Sales Management, Pearson Education, New Delhi<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1.\u00a0 Donaldson\u00a0 \u00a0Bill (2007)\u00a0 \u00a0Sales Management, Principles, Process and Practice Palgrave Macmillan.<\/p>

                    2.\u00a0 Havaldar. K.K.\u00a0 & Cavale V.M (2007) Sales and Distribution Management \u2013 Text & Cases, Tata Mc Graw Hill\u00a0 Publishing Company, New Delhi.<\/p>

                    3. Jobber, David and Lancaster, Geoffrey,\u00a0 (2006), Selling and Sales Management,\u00a0 7th Edition, Pearson Education, New Delhi<\/p>

                    4.\u00a0 Ingram, LaForge, Avila.,\u00a0 Schwenker Jr,\u00a0 Williams (2007),\u00a0 Sales Management-Analysis\u00a0 and Decision Making. Thomson South \u2014 Western.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 3 - - BBA 302: FINANCIAL MANAGEMENT \u20132 [MANAGERIAL ACCOUNTING) <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0 Scope of Financial\u00a0 Management,\u00a0 Traditional\u00a0 Approach,\u00a0 Modern\u00a0 approach,\u00a0 Investment Decision,\u00a0 Financing\u00a0 Decision,\u00a0 Dividend\u00a0 decision,\u00a0 Objectives\u00a0 of Financial\u00a0 management, Profit Maximization vs Wealth Maximization.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 Capital Budgeting-Meaning, importance\u00a0 and various techniques-accounting\u00a0 rate of return, pay back method,\u00a0 net present value,\u00a0 net terminal\u00a0 value, internal\u00a0 rate of return,\u00a0 profitability index method.<\/p>

                    \u2022\u00a0 \u00a0Measurement\u00a0 of cost\u00a0 of capital:\u00a0 cost\u00a0 of debt,\u00a0 cost\u00a0 of preference\u00a0 shares,\u00a0 costs\u00a0 of equity shares, calculation of overall cost of capital based on Historical and Market Weights.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Operating and Financial Leverage, Capital Structure Decision. NI approach, NOI approach, MM approach, Traditional approach.<\/p>

                    \u2022 Working Capital Management-Definition, importance, factors affecting working capital. Sources of raising working capital finance.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    I.\u00a0 Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Maheshwari\u00a0 \u00a0S.N., (2009), Financial\u00a0 \u00a0Management-\u00a0 Principles\u00a0 and\u00a0 Practice,\u00a0 9th\u00a0 Edition Sultan Chand & Sons.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    I.\u00a0 Kapii, Sheeba, (20 I 0), Financial Management, Ist edition, Pearson Education.<\/p>

                    2.\u00a0 Burk Demazo, (2010), Financial Management, Pearson Education.<\/p>

                    3. Ross, Stephen, Wester field, R., and Jaffe, J., (2004), Corporate Finance,\u00a0 7th Edition, McGraw Hill Education.<\/p>

                    4.\u00a0 Pandey I. M., (2007), Financial Management, Vikas Publishing House.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 3 - - BBA 303: HUMAN RESOURCE MANAGEMENT- 2 <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    Section I<\/strong><\/p>

                    \u2022\u00a0 Introduction:\u00a0 \u00a0 Meaning,\u00a0 scope,\u00a0 \u00a0 objectives\u00a0 \u00a0 and\u00a0 \u00a0 importance\u00a0 \u00a0 of\u00a0 \u00a0Human\u00a0 \u00a0 Resource Management, Personnel Management, its functions, policies & roles. Organizing the Human Resource Management\u00a0 \u00a0department in the organization.\u00a0 Human Resource\u00a0 \u00a0Management practices in India.<\/p>

                    \u2022\u00a0 \u00a0HR audit<\/p>

                    \u2022\u00a0 \u00a0Human Resource Planning:\u00a0 Definition, objectives, process and importance, job analysis, description, specification, Recruitment, selection, placement and induction process.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Personnel Development Program: Employee training, executive development and career planning & development, performance appraisal.<\/p>

                    \u2022 Job Compensation: Job evaluation, wage & salary administration,\u00a0 incentive plans & fringe benefits, variable compensation\u00a0 individual & group.<\/p>

                    \u2022\u00a0 \u00a0Promotions, demotions, transfers, separation, absenteeism & turnover.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety, employee welfare.<\/p>

                    \u2022\u00a0 \u00a0Counseling for effective Human Resource Development.<\/p>

                    \u2022\u00a0 \u00a0Human\u00a0 Relations:\u00a0 definition,\u00a0 objectives\u00a0 &\u00a0 approaches\u00a0 \u00a0to\u00a0 human\u00a0 relations,\u00a0 employee grievances\u00a0 \u00a0and\u00a0 \u00a0discipline,\u00a0 \u00a0participation\u00a0 \u00a0&\u00a0 \u00a0empowerment,\u00a0 \u00a0Introduction\u00a0 \u00a0 to\u00a0 \u00a0collective bargaining.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Aswat Appa, K., (2010), Human Resource Management, McGraw Hill Education.<\/p>

                    2.\u00a0 DeCenzo, D. A. and Robbins, S.P.\u00a0 (2007), Fundamentals of Human Resource Management, 9th edition, John Wiley.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/p>

                    1.\u00a0 Durai, Praveen, (2010), Human Resource Management, Pearson Education.<\/p>

                    2.\u00a0 Monappa, A. and Saiyadain, M., ((2001)), Personnel Management, McGraw-Hill Education.<\/p>

                    3.\u00a0 Dessler, Gary, ((2004)) Human Resource Management, Pearson Education.<\/p>

                    4. Jyothi, P.\u00a0 and Venkatesh, D.N, (2006), Human Resource Management, Oxford\u00a0 Higher Education.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 3 - - BBA 304: BUSINESS MATHEMATICS & STATISTICS -2 [MATHEMATICAL STATISTICS] <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Data Analysis: collection and presentation of business data, Measure of Central Tendency<\/p>

                    \u2022 Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and\u00a0 \u00a0Standard Deviation<\/p>

                    \u2022\u00a0 \u00a0Measures of Variations Skewness and Kurtosis<\/p>

                    \u2022 Correlation Analysis: Rank Method & Karl Pearson\u2019s Coefficient of Correlation and Properties of Correlation.<\/p>

                    \u2022\u00a0 Regression Analysis:\u00a0 Fitting of a Regression Line and Interpretation\u00a0 of Results,\u00a0 Properties of Regression Coefficients and Relationship between Regression and Correlation<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Theory of Probability: Law, Conditional Probability, Bayes\u2019 Theorem & Probability<\/p>

                    Functions<\/p>

                    \u2022\u00a0 \u00a0Forecasting: Techniques, Exponential smoothing & Regression<\/p>

                    \u2022\u00a0 \u00a0Theoretical Distributions: Binomial, Poisson, and Normal Distribution<\/p>

                    \u2022\u00a0 \u00a0Theory of Estimation<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Trivedi, ((2010)), Business Mathematics, 1st edition, Pearson Education.<\/p>

                    2.\u00a0 Bhardwaj, R.S. (2000). Mathematics for Economics and Business, Excel Books.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/p>

                    1. Raghava Chari, M, ((2004)), Mathematics for Management, McGraw Hill Education.<\/p>

                    2. Cleaves, Cheryl, and Hobbs, Margie, (2008) Business Math, 7th Edition, Prentice Hall.<\/p>

                    3. Tuttle, Michael, D., (2008) Practical Business Math: An Applications Approach, 8th Edition, Prentice Hall.<\/p>

                    4. Khan, Shadab, (2008) A Text Book of Business Mathematics, Anmol Publications.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 3 - - BBA 305: CORPORATE COMMUNICATION <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I:<\/strong><\/p>

                    Different types of Media Vehicles; Broadcast; Electronic, Print, Outdoor, and Non-conventional.<\/p>

                    \u00a0<\/p>

                    Section II:<\/strong><\/p>

                    Promotional Mix:\u00a0 l. Advertising:\u00a0 History; Types; Marketing Mix; Objectives; DAGMAR; Budget; Positioning; Ethics; 2. Sales promotion: Introduction, Types, Tools,\u00a0 Ethics, Case Studies; 3. Direct Marketing:\u00a0 \u00a0Tools:\u00a0 \u00a0Writing\u00a0 \u00a0of\u00a0 mailers;\u00a0 \u00a04.\u00a0 \u00a0Public\u00a0 \u00a0Relationship:\u00a0 \u00a0Introduction;\u00a0 \u00a0Tools;\u00a0 \u00a0Event Management; 5. Personal Selling :\u00a0 Introduction; Steps.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Advertising: Belch & Belch.<\/p>

                    2. Advertising: Zeigler<\/p>

                    3. Promotion: Burnette.<\/p>

                    4. Marketing: Chu Nawala.<\/p>

                    5.\u00a0 Marketing Management: Philip Kotler<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 3 - - BBA 306 [A]: BUSINESS TAXATION <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Unit 1<\/strong><\/p>

                    Income Tax Aet-1961.\u00a0 (Meaning, Concepts and Definitions)<\/p>

                    Income, Person, Assesses, Assessment year, Previous year, Agricultural Income, Exempted Income, Residential Status of an Assesses, Fringe benefit Tax, Tax deducted at Source, Capital and Revenue Income and expenditure.<\/p>

                    \u00a0<\/p>

                    UNIT 2<\/strong><\/p>

                    Computation of Taxable Income under the different head\u2019s oncome.<\/p>

                    a) Profits and Gains: Definitions, Deductions expressly allowed and Business and professions disallowed (Theory and Problems).<\/p>

                    b) Capital Gains:\u00a0 Chargeability-definitions-Cost improvement short term and long-term capital<\/p>

                    gains-deductions (Theory only).<\/p>

                    c) Income from other sources: Chargeability-deductions-Amounts not deductible (Theory only).<\/p>

                    \u00a0<\/p>

                    UNIT 3<\/strong><\/p>

                    Tax Planning with Reference to Financial Management Decisions.<\/p>

                    I. Capital Structure; 2. Dividend Policy including Section 194; 3. Inter-Corporate Dividend; 4. Bonus Shares \u2013 Equity and Preference Shareholders.<\/p>

                    \u00a0<\/p>

                    UNIT 4<\/strong><\/p>

                    Miscellaneous:<\/p>

                    Tax deducted at source-Return of Income-Advance payment of Tax- methods of payment of tax Forms of Returns-Refund of Tax. (Theory). Central Sales Tax Act 1956 \u2014 Introduction; VAT, Registration of Dealers, Levy and Collection of Tax and Penalties. Service Tax (Finance Act 1994).<\/p>

                    \u00a0<\/p>

                    UNIT 5<\/strong><\/p>

                    Income Tax Authorities:<\/p>

                    Organization structure of Income Tax Authorities \/Administrative and Judicial Originations) Central Board of Direct Tax (Functions and powers of various Income Tax Authorities).<\/p>

                    Text Books:<\/strong><\/p>

                    I.\u00a0 Indian Income Tax Act; Vinod Singhania.<\/p>

                    2.\u00a0 \u00a0Students guide to Income Tax; Dr. Vinod Singhania.<\/p>

                    3.\u00a0 \u00a0Income Tax, Ahuja and Gupta; Bharat Prakashan.<\/p>

                    4.\u00a0 \u00a0Indian Income Tax Act; H.C. Malhotra.<\/p>

                    5.\u00a0 \u00a0Income Tax Act; R.N. Lakhotia.<\/p>

                    6.\u00a0 \u00a0Income Tax and Central Sales tax Law and Practice; 30th edition; Lal, B.B., (2009), Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    I. Ahuja, Girish and Gupta, Ravi; Systematic Approach to Income Tax, Latest Edition, Bharat Law House.<\/p>

                    2. Datey, V.S.; Indirect Taxes \u2013 Law and Practice, latest edition, Taxman Publications.<\/p>

                    3. Government of lndia, Bare Acts (Income Tax, Service Tax, Excise and Customs).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 3 - - BBA306 [B]: PSYCHOLOGY <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
                    \n\t\t\t\t
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                    Section I<\/strong><\/p>

                    Introduction: Definition, Scope, Methods and Branches of Psychology (with special reference to Industrial\/Organizational\u00a0 \u00a0Psychology).\u00a0 \u00a0Major Viewpoints\u00a0 \u00a0\u2013 Behavioristic approach,\u00a0 Gestalt school, Psychoanalytic school (Freud).<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    Sensation, Attention and Perception: Attributes and\u00a0 classification\u00a0 of\u00a0 sensation;\u00a0 Attention-Determinants, shift, fluctuations, distraction; Perception \u2014 Definition, determinants.<\/p>

                    \u00a0<\/p>

                    Learning\u00a0 \u00a0Process:\u00a0 \u00a0Factors of Learning,\u00a0 Theories\u00a0 \u2013 Connectionism,\u00a0 \u00a0Classical\u00a0 \u00a0and\u00a0 Operant Conditioning, Programmed Learning.<\/p>

                    \u00a0<\/p>

                    Memory:\u00a0 Encoding, Storage, Retrieval; STM, LTM, Other types.\u00a0 Forgetting \u2013 its causes. Emotion: Reaction (types), Physiological\u00a0 \u00a0basis.\u00a0 \u00a0Intelligence:\u00a0 \u00a0Definition,\u00a0 Concept\u00a0 \u00a0of\u00a0 IQ,\u00a0 Emotional Intelligence. Personality:\u00a0 Definition, Types, Traits, Tests.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Atkinson, R.L., et al: Introduction to Psychology, Harcourt Brace Jovanovich.<\/p>

                    2. Baron, R.A: Psychology:\u00a0 The Essential Science, Allyn and Bacon.<\/p>

                    Reference Books:<\/p>

                    1. Morgan, C.T., et:\u00a0 Introduction to Psychology; McGraw Hill.<\/p>

                    2. Munn, N.L., et al:\u00a0 Introduction to Psychology; Oxford, TBH Publishing.<\/p>

                    3. Woodworth, R.S., & Schlosberg, H: Experimental Psychology, Oxford & IBH Publishing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 401: STRATEGIC MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Definition, nature, scope, and\u00a0 importance\u00a0 of strategy;\u00a0 and strategic\u00a0 management\u00a0 (Business policy).\u00a0 Strategic decision-making.\u00a0 Process of strategic\u00a0 management and\u00a0 levels\u00a0 at which strategy operates. Role of strategists.<\/p>

                    \u2022 Defining strategic intent:\u00a0 Vision, Mission, Business definition, Goals and Objectives.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 \u00a0Environmental\u00a0 \u00a0 Appraisal:\u00a0 \u00a0 Concept\u00a0 \u00a0 of\u00a0 \u00a0environment, components\u00a0 \u00a0 of environment (Economic,\u00a0 legal, social,\u00a0 political and technological). Environmental scanning techniques<\/p>

                    \u2022 ETOP, QUEST and SWOT (TOWS).<\/p>

                    \u2022Corporate level strategies: Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy.<\/p>

                    \u2022 Business level strategies:\u00a0 Porter\u2019s\u00a0 framework\u00a0 of competitive\u00a0 strategies;\u00a0 Conditions,\u00a0 risks and benefits of Cost\u00a0 leadership,\u00a0 Differentiation\u00a0 and Focus\u00a0 strategies.\u00a0 Location and timing tactics. Concept, Importance, Building and use of Core Competence.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Strategic Analysis and choice:\u00a0 Corporate level analysis (BCG, GE Nine-cell, Hofer\u2019s product market\u00a0 evolution\u00a0 \u00a0and\u00a0 Shell\u00a0 Directional\u00a0 \u00a0policy\u00a0 Matrix).\u00a0 Industry level analysis; Porter\u2019s five forces model. Qualitative factors in strategic choice.<\/p>

                    \u2022 Strategic control and operational Control. Organizational systems and Techniques\u00a0 \u00a0of strategic evaluation.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education.<\/p>

                    2. Ghosh, P.\u00a0 K., (2006), Strategic Planning\u00a0 and\u00a0 Management,\u00a0 8th Edition,\u00a0 Sultan\u00a0 Chand\u00a0 & Sons, New Delhi.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1.\u00a0 Walker, Gordon, (2005), Modern Competitive Strategy, 1st Edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Weelen, (2009), Concepts\u00a0 \u00a0in\u00a0 Strategic\u00a0 Management\u00a0 and\u00a0 Business\u00a0 \u00a0Policy,\u00a0 \u00a012th\u00a0 edition, Pearson Education.<\/p>

                    3. Fred, David, (2008), Strategic Management: Concepts and Cases, 12th\u00a0 Edition,\u00a0 Prentice hall of lndia<\/p>

                    4.\u00a0 Appar Rao C, (2008), Strategy Management and Business\u00a0 Policy, Excel Book.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 402: PRODUCTION AND OPERATIONS MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Operations Management \u2013 Concepts; Functions, introduction, nature and scope,\u00a0 strategic issues- impact of quality, cost, flexibility and efficiency<\/p>

                    \u2022\u00a0 Product\u00a0 \u00a0Design\u00a0 \u00a0& Development\u00a0 \u00a0\u2013 Product\u00a0 \u00a0Design\u00a0 \u00a0and\u00a0 \u00a0its\u00a0 \u00a0Characteristics;\u00a0 \u00a0Product Development Process (Technical); Product Development Techniques.<\/p>

                    \u2022\u00a0 \u00a0Process Selection \u2013 Project, Job, Batch, Mass & Process types of Production Systems;<\/p>

                    \u2022\u00a0 \u00a0Product \u2013 Process Mix<\/p>

                    \u2022\u00a0 \u00a0Facility Location & Layout \u2013 importance; Factors in Location Analysis; Location Analysis (Techniques; Basic Types of Layouts, mode of processing- job shop or process layout- flow line or product layout, Hybrid layout, Cellular manufacturing,\u00a0 \u00a0line\u00a0 balancing,\u00a0 \u00a0material handling<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 Capacity Planning \u2013 Concepts; Factors Affective Capacity.\u00a0 Planning, capacity Planning Decisions.<\/p>

                    \u2022\u00a0 \u00a0Production Planning & Control (PPC) \u2013 Concepts, Objectives; Functions<\/p>

                    \u2022\u00a0 \u00a0Materials\u00a0 \u00a0Management \u2013 Concepts, Objectives, supply\u00a0 \u00a0chain,\u00a0 MRP-I\u00a0 and\u00a0 \u00a0MRP-II, inventory control models Functions<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Quality Management \u2013 Quality Concepts, Difference\u00a0 Between Inspection, Quality Control, Quality Assurances, Total Quality Management-Quality function deployment-monitoring performance\u00a0 \u00a0for\u00a0 \u00a0quality\u00a0 \u00a0and\u00a0 \u00a0improvement-\u00a0 \u00a0Kaizen,\u00a0 \u00a0incremental\u00a0 \u00a0vs.\u00a0 \u00a0break\u00a0 \u00a0through improvement, QM\u00a0 tools,\u00a0 ISO\u00a0 9000,\u00a0 Just-in-\u00a0 time(JIT)\u00a0 philosophy,\u00a0 Kan\u00a0 ban\u00a0 production system, world class manufacturing, TPM; Control Charts; acceptance\u00a0 Sampling<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    I.\u00a0 Muehlemann, (2008), Production and Operations Management, 6th edition, Pearson Education.<\/p>

                    2. Mahadevan, (2010), Operations Management, Theory and Practical, Pearson Education.<\/p>

                    \u00a0<\/p>

                    References Books:<\/strong><\/p>

                    I. Kachru, Upender, (2006), Production and Operation Management, Excel Books.<\/p>

                    2. Chary, S.N and Paneer Selvam R., (2009), Production and Operations Management, McGraw Hill Education.<\/p>

                    3. Stevenson, W. J, (2007), Operations Management, 9th Edition, McGraw Hill Education.<\/p>

                    4.\u00a0 Gaither, Norman\u00a0 and\u00a0 Frazier,\u00a0 G.,\u00a0 (2004),\u00a0 Operations\u00a0 Management,\u00a0 9th Edition,\u00a0 Cengage Learning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 403: OPERATIONS RESEAR CH AND LOGISTICS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Operations Research<\/strong><\/p>

                    Section I<\/strong><\/p>

                    \u2022 Introduction to OR Managerial Decision Making and OR. OR Models:\u00a0 Principles and Types.<\/p>

                    \u2022 Linear Programming:\u00a0 Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity Analysis<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models.<\/p>

                    \u2022 Game Theory \u2013Two-person zero sum gaine, Pure strategy, mixed strategy & saddle point, rules of dominance, Solution of special kind of games<\/p>

                    \u2022 Decision Theory \u2013 Maximax, maximin, minimax regret criterion, Laplace criterion etc.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 \u00a0Waiting line models \u2013 Components and operating characteristics of Queuing system and channel configurations<\/p>

                    \u2022\u00a0 \u00a0PERT-CPM<\/p>

                    \u00a0<\/p>

                    Logistics<\/strong><\/p>

                    Section I<\/strong><\/p>

                    \u2022\u00a0 Introduction, concepts & significance, functions.<\/p>

                    \u2022 Physical distribution, transportation, inventory control, ware housing, packaging, material handling, order processing, location analysis.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Logistic Cost: Inventory, warehousing, production\u00a0 cost, channels,\u00a0 \u00a0communication, transportation, material handling, packaging, customer service.<\/p>

                    \u00a0<\/p>

                    Section Ill<\/strong><\/p>

                    \u2022\u00a0 \u00a0Logistic information systems: Need, components and design.<\/p>

                    \u2022 Transportation modes, made choice, inter transport, containerization, routing,\u00a0 logistic organization.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Vohra, N.D.,\u00a0 (2009) Quantitative\u00a0 Techniques in\u00a0 Management,\u00a0 4th edition,\u00a0 McGraw Hill<\/p>

                    Education.<\/p>

                    2.\u00a0 Vishwanathan, P.K.,(2008) Business Statistics and Applied Orientation,\u00a0 Ist edition, Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    I. Rajagopalan, S. and Sattanathan,\u00a0 R., (2009) Business Statistics & Operations Research, 2nd Edition, McGraw\u00a0 Hill Education.<\/p>

                    2. Sharma, J.K., (2009) Operations Research:\u00a0 Problems & Solutions,\u00a0 2nd edition,\u00a0 Macmillan India Ltd.<\/p>

                    3. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 404: PROJECT & EVENT MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Project:\u00a0 Definition,\u00a0 characteristics,\u00a0 importance,\u00a0 types,\u00a0 steps in\u00a0 identification\u00a0 of projects, project life-cycle.<\/p>

                    \u2022\u00a0 \u00a0Project management: meaning and scope.<\/p>

                    \u2022\u00a0 Technical appraisal, Environmental appraisal, Managerial appraisal.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Economic & market appraisal including market survey for forecasting future demand and sales.<\/p>

                    \u2022 Financial appraisal:\u00a0 project cost estimation & working capital requirements, sources of funds, appropriate composition of funds (capital\u00a0 budgeting),\u00a0 preparation\u00a0 of projected financial\u00a0 statements viz.\u00a0 Projected balance sheet, projected income statement,\u00a0 projected funds & cash flow statements. Preparation of detailed project report.<\/p>

                    \u2022 Need & techniques for ranking of projects:\u00a0 payback method, accounting rate of return, internal rate of return, net present value method, net terminal value method, multiple internal rate of return.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Pinto, (2009), Project Management, Ist Edition, Pearson Education.<\/p>

                    2.\u00a0 Maheshwari, S.N., (2009), Management Accounting & Financial Control, 14th edition, Sultan Chand & Sons.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/p>

                    I. Chandra, Prasanna, (2009), Projects: Planning, Analysis, Financing, Implementation and Review, 7th edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Choudhury, S, (2007).\u00a0 Project Management, 1st Edition, Tata Mc Graw Hill Publishing Company.<\/p>

                    3.\u00a0 Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd.<\/p>

                    4.\u00a0 Panneerselvam, R., and Senthil Kumar, P, (2007), Project Management, Prentice Hall of India.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 405: SOCIAL & MARKETING RESEARCH METHODS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/p>

                    Indian Society: Social Stratification: Caste System, Class System, Communities, Ethnic Groups, Religions, Weaker Sections and Minorities, Constitutional Provisions for Scheduled Castes, Scheduled Tribes and other Backward Classes.<\/p>

                    Section II<\/p>

                    Socio-Economic Problems: Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration, Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitution, Beggary, Aged Population, Juvenile Delinquency, Problems in Family Life.<\/p>

                    Section III<\/p>

                    Indian Culture: Features, Characteristics and Diversity. Differences with Western Culture, Human Values, Values in Work Life, Value Crisis in Contemporary Indian Society.<\/p>

                    Section IV<\/p>

                    Research Methods: Terminology: Data and Information, Validity and Reliability, Deduction and Induction, Quantitative and Quantitative Methods. Research Project: Choice of Topic, Writing a Research Proposal -Objective, Hypothesis, Methodology, Timeframe. Research Design: Exploratory, Descriptive and Experimental design.<\/p>

                    Section V<\/p>

                    Research Methods: Interview Method, Observational Method, Questionnaires, Case Studies, Action Research, Documentary Sources. Survey Methods: Survey Design \u2013 Sampling, Qualitative Data, Quantitative Data, Scaling Techniques: Concepts, Types, rating scales & ranking scales.<\/p>

                    Section VI<\/p>

                    Data Analysis: Types of Research Data; Frequency Distributions, Bar Charts, Histograms, Pareto Charts.<\/p>

                    Statistical Tools of Data Analysis \u2014 Mean, Median, Mode, Correlation, Regression, Tests of significance based on T, F & Z Distribution and Chi- Square test, Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis and Conjoint Analysis. Marketing Research Applications.<\/p>

                    Section VII<\/p>

                    Report Writing: Formatting, Title Page, Abstract, Body, Introduction, Methods, Sample, Measures, Design, Results, Conclusions, References, Tables, Figures, Appendices. Presentation of Report: Skills and Methods.<\/p>

                    Text Books:<\/p>

                    1. Andre Beteille: Society and Politics in India, Oxford University Press.<\/p>

                    1. Taylor, Bill, Sinha, G and Ghoshal, Taposh: Research Methodology, Prentice Hall of lndia.<\/p>

                    2. Beri, GC.: Marketing Research: Research Design, 4th Edition, McGraw Hill Education.<\/p>

                    Reference Books:<\/p>

                    1. R. Thapar (Ed.): Tribe, Caste, and Religion in India; Macmillan.<\/p>

                    2. Sadhu, A.N. & Singh, A: Research Methodology for Social Sciences, Sterling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 406 [A]: ENTREPRENEURSHIP DEVELOPMENT PROGRAMME <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0 Definition of entrepreneurship \u2013 A conceptual model of entrepreneurship \u2013 Views of Schumpeter, Walker and Drucker \u2013 Entrepreneurship culture \u2013 trail of a true entrepreneur.<\/p>

                    \u2022\u00a0 Entrepreneur & Manager.<\/p>

                    \u2022 Entrepreneurial Motivation \u2013 Motivation factors \u2013 entrepreneurial\u00a0 \u00a0ambitions Compelling factors \u2013 Facilitating\u00a0 \u00a0factors \u2013 The Achievement Motivation Theory \u2013 The Kakinada Experiment Establishing idea \u2013 Source of ideas, idea processing \u2013 selection of idea-input requirement, personnel finance, information and intelligences \u2013 Role of industrial fairs.\u00a0 Start your own business or buy an existing one:\u00a0 Advantages and disadvantages.\u00a0 Evaluating the existing business.<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Policy Incentive for entrepreneurial growth small scale Industrial Policy-Meaning of incentives and subsidies. Need for incentives and subsidies \u2013 Institutions assisting entrepreneurs \u2013 Role of District Industry Centers.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 Definition of small business \u2013 The benefits & opportunities of small business ownership \u2022 The potential drawbacks of entrepreneurship. Strategic Planning for small business \u2013 steps in Strategic Planning.<\/p>

                    \u2022\u00a0 Steps for starting a small industry \u2013 Selection of product form of ownership,\u00a0 Preparation of project report, Registration as SSI, Power connection obtaining license compliance under Factories Act, Arrangement of finances, Presentation of Project Report.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Hisrich, Robert and Peters, Michael, (2002), Entrepreneurship, 5th Edition, McGraw Hill Education.<\/p>

                    2.\u00a0 Charantimani, (2006), Entrepreneurship Development and Small Business Enterprise, 1st edition, Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Chandra, Ravi, (2003), Entrepreneurial Success: A Psychological Study, Sterling Publication Pvt. Ltd., New Delhi.<\/p>

                    2.\u00a0 Balaraju, Theduri, (2004), Entrepreneurship Development: An Analytical\u00a0 Study,\u00a0 Akansha Publishing House, New Delhi.<\/p>

                    3.\u00a0 David, Otes, (2004), A Guide to Entrepreneurship, Jaico Books Publishing House, Delhi.<\/p>

                    4.\u00a0 Kaulgud, Aruna, (2003), Entrepreneurship Management, Vikas Publishing House, Delhi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 4 - - BBA 406 [B]: BUSINESS ETHICS, CORPORATE GOVERNANCE, AND SOCIAL WORK <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    Ethics in Business: Concept of Business Ethics. Corporate Code of Ethics: Environment, Accountability, Responsibility, Leadership, Diversity, Discrimination. Principles and Theories of Business Ethics: Principles of Business,: ethics, Characteristics of Ethical Organization, Theories Business Ethics, Globalization and Business Ethics,\u00a0 Stakeholder\u2019s\u00a0 Protection, Corporate<\/p>

                    Governance and Business Ethics.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    Corporate Governance: Conceptual framework of Corporate Governance, Insider Trading, Rating<\/p>

                    Agencies, Whistle Blowing, Corporate Governance Reforms, Initiatives in India including clause 49.<\/p>

                    \u00a0<\/p>

                    Major Corporate Scandals: Junk Bond Scam (USA), Bank of Credit and Commerce International (UK), Maxwell Communication Corporation and Mirror Group Newspapers (UK), Enron (USA), WorldCom(USA), Tyco (USA), Andersen Worldwide (USA),\u00a0 Kirch Media (Germany), Vivendi (France),\u00a0 Parmalat (Italy) and Satyam Computer Services Ltd (India).<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    Corporate Social Responsibility:\u00a0 Arguments for and Against; Strategic Planning and Corporate Social Responsibility; Corporate Philanthropy, Meaning of CSR, CSR and CR, CSR and Corporate Sustainability, CSR and Business Ethics, CSR and Corporate Governance, Environmental Aspect of CSR, CSR Models, Drivers of CSR, ISO 26000.<\/p>

                    \u00a0<\/p>

                    Section IV<\/strong><\/p>

                    Social Work: Concept, Definition, Objectives and Functions of Social Work, and Methods of Social Work. Values and Principles: Religious, Political and Utilitarian values, Code of professional ethics, Generic principles of social work.<\/p>

                    \u00a0<\/p>

                    Social Work Practice in India:\u00a0 Concepts:\u00a0 Social work, social welfare, Social service, Social services, Social development, Social change, Social action, Human rights, Social exclusion (marginalization, exploitation, oppression), Empowerment.<\/p>

                    \u00a0<\/p>

                    Section V<\/strong><\/p>

                    Social Movements: Dalit movements, Tribal movements, Peasants movements,\u00a0 Working class movements, Naxalite movements,\u00a0 Women\u2019s movements, Environment and Ecological movements, Movements of project affected persons.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. J.P.\u00a0 Sharma Corporate Governance, Business Ethics & CSR, Anne Books Pvt. Ltd., New Delhi.<\/p>

                    2. Batra, Nitin (2004) Dynamics of Social Work in India, Jaipur:\u00a0 Raj Publishing House.<\/p>

                    3. Bradford, W. Seaford, Charles,\u00a0 R. Horejsi, Gloria A.; (Fourth Edition:\u00a0 1997); Techniques and Guidelines for Social\u00a0 Work, London; Allyn and Bacon, A Viacom Company<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Wadia, A. R. (Ed.) (1961) History and Philosophy of Social Work in India; Bombay; Allied Publishers Private Ltd.<\/p>

                    2. Bob Tricker, Corporate Governance \u2013 Principles, Policies, and Practice, OUP, New Delhi.<\/p>

                    3. Daniel Albuquerque, Business Ethics, Principles and Practices (Indian Edition), OUP.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

                    \n\t\t\t\t\n\t\t\t\t\t
                    Semester 5 - - BBA 501: RETAIL MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    Introduction to Retailing: An Overview: Definition and scope- Retailer- Evolution of retailing industry \u2013 Factors behind the change of Indian Retailing industry- Economic growth Retailers\u2019 role in distribution channels-benefits of retailing- Retailing Environment- The legal Environment Economic Environment, technological Environment, competitive environment.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    Retail institutions:\u00a0 Theories of institutional change:\u00a0 wheel of retailing, dialectic process, retail according, natural selection.\u00a0 Classification of retailers:\u00a0 Store based and non-store-based retailers. Understanding the Retail\u00a0 Customer:\u00a0 The Market Structure:\u00a0 structure of buying population\u00a0 and their behavior. Population Analysis. Demographic Analysis. Geographic Analysis.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    Merchandise Assortment Planning: Organizing the buying process by categories:\u00a0 Category Management process, The Buying Organization, Assortment planning process: Need for trade-off between variety, assortment and product availability, Assortment plan, Product mix trends:\u00a0 Shotgun merchandising,\u00a0 \u00a0 Rifle\u00a0 \u00a0 merchandising.\u00a0 \u00a0 \u00a0Purchasing\u00a0 \u00a0 \u00a0Systems.\u00a0 \u00a0 \u00a0Merchandise\u00a0 \u00a0 \u00a0Purchasing.<\/p>

                    Merchandise Pricing. Retail promotion mix.<\/p>

                    \u00a0<\/p>

                    Section IV<\/strong><\/p>

                    Store management:\u00a0 Store management, Role of Store managers, Retail Personnel Management Process, legal and ethical issues in managing store personnel, cost controls, reducing inventory shrinkage, detecting and preventing shoplifting.\u00a0 Store layout, design and visual merchandise.<\/p>

                    Customer service.\u00a0 Retail selling.\u00a0 \u00a0Contemporary Issues in Retailing:\u00a0 Ethical and Legal issues in retailing. Careers in retailing.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Butchev, Mc Aneity _ Fundamentals of Retailing.<\/p>

                    2.\u00a0 Dorothy, S. Rogers,\u00a0 L Merei, T .\u00a0 \u00a0Grassi- Retailing:\u00a0 New perspectives.<\/p>

                    \u00a0<\/p>

                    Reference Book:<\/strong><\/p>

                    1.\u00a0 Diamond Allen, Fashion \u2013 Retailing<\/p>

                    2.\u00a0 Diamond, Jay & Gerald Pinta! \u2013 Retailing.<\/p>

                    3.\u00a0 Levy, Michael & Barton A Weitz \u2013 Retailing Management.<\/p>

                    4.\u00a0 Suja Nair- Retail Management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 5 - - BBA 502: INDIAN FINANCIAL SYSTEM <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Financial system in India: RBI and financial system, money market, characteristics, instruments, role of DFID,\u00a0 introduction to capital\u00a0 market,\u00a0 its role, significance.<\/p>

                    \u2022 History of stock exchanges, regulations of stock exchanges,\u00a0 licensed\u00a0 dealer, online trading concept,\u00a0 qualification for membership, functions of stock exchanges, regulations on trading, measures to promote healthy stock markets.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Structure of Indian Financial markets; Major players in the capital market \u2014 NSE, OTCEL, Regional Exchanges; Role of Broker, merchant banker, underwriter, depository<\/p>

                    \u2022 Types of instruments in the Indian Market- Equity, Preference Shares, Debentures, Bonds, Warrants, Options, Convertible securities, Fixed deposits, Derivatives, Debt Securitization, Commercial Paper, Euro Issue etc.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Regulations of the capital market in India; Securities and contracts Regulation Act; SEBI<\/p>

                    \u2022 Evolution of Merchant\u00a0 Banking,\u00a0 scope,\u00a0 functions\u00a0 and\u00a0 its\u00a0 role\u00a0 in\u00a0 Indian\u00a0 context.\u00a0 SEBI Guidelines for Merchant Bankers.<\/p>

                    \u2022 SEBI Guidelines on\u00a0 Issue\u00a0 Management,\u00a0 Pre-Issue\u00a0 &\u00a0 Post\u00a0 Issue\u00a0 work;\u00a0 \u00a0Designing\u00a0 & pricing of Instruments preparing for public issues<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    l.\u00a0 MY Kahn (2004); Indian Financial System: Theory and Practice, 4th Edition; Tata McGraw Hill.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1.\u00a0 Sundaram and Varshney, (2004); Banking Theory, Law, and Practice, ]3rd Edition; Sultan Chand and Sons Publisher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 5 - - BBA 503: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/p>

                    I. Investment management: objective, investment opportunities, and philosophy of individual & institutional investors.<\/p>

                    2. Fundamental analysis: concept and significance of economic analysis, industry analysis: introduction, need for industry analysis, alternative classification of industry, industry life cycle analysis, economic factors & industry analysis, SWOT analysis for industries.<\/p>

                    Section II<\/p>

                    1. Company analysis: nature and style of management, key role of financial analysis, ratio analysis.<\/p>

                    2. Technical analysis: different techniques of analysis, Dow Theory, volume indicators, market sentiment indicators, confidence indicators, points & figure charting, bar charting.<\/p>

                    3. Efficient market theory random walk: weak form, semi-strong, strong form of market.<\/p>

                    4. Empirical tests. Comparison of random walk, technical & fundamental analysis.<\/p>

                    Section III<\/p>

                    1. Portfolio analysis selection: portfolio theory, return portfolio risk, efficient set of portfolios,<\/p>

                    optimum portfolio, capital asset pricing theory (CAPM), capital market line, security market line, corporate or folio management in India, portfolio revision techniques, constant value & constant ration plan, formula plan, dollar cost averaging.<\/p>

                    2. Options & futures: concept of derivatives, option trading, option contracts settlement, pricing of option futures, concept of futures, characteristics of future contract, its types, difference between future, options, forwards & badla contracts.<\/p>

                    3. Introduction to Investments.<\/p>

                    4. Portfolios of risky securities.<\/p>

                    5. Efficient frontier.<\/p>

                    6. Sharpe\u2019s Single index model: Capital assets pricing model.<\/p>

                    Text Books:<\/p>

                    1. Investment Analysis and Portfolio management \u2014 Prasanna Chandra \u2013 TMH \u2013 2nd Edition, 2005.<\/p>

                    2. Investments \u2014 Zvi Bodie, & Mohanty \u2013 TMH \u2013 6th Edition, 2005.<\/p>

                    3. Investment Management- VK Bhalla- S.Chand & Co.<\/p>

                    4. Security Analysis & Portfolio Management, S.Bhat, Excel Books.<\/p>

                    Reference Books:<\/p>

                    1. Investment Analysis & Portfolio Management \u2014 Reilly \u2013 8\/e -Thamson \/ Cengage Learning.<\/p>

                    2. Security Analysis & Portfolio Management \u2014 Fisher and Jordan, 6\/e, Pearson, PHI.<\/p>

                    3. Investment science \u2013 David G. Luenberger. Oxford.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 5 - - BBA 504: E-COMMERCE <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0 \u00a0Introduction:\u00a0 E-Business & E-Commerce.<\/p>

                    \u2022\u00a0 \u00a0Fundamentals:\u00a0 E-Commerce: E-Business Infrastructure; E-Environment.<\/p>

                    \u2022\u00a0 \u00a0Internet, Intranet, World Wide Web:\u00a0 Introduction;\u00a0 Gopher,\u00a0 FTP,\u00a0 Telnet,\u00a0 HTTP,\u00a0 Network Protocols; Internet facilities through www.<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 \u00a0E-Business Strategy:\u00a0 Supply Chain Management; E-Procurement.<\/p>

                    \u2022\u00a0 \u00a0Case Studies:\u00a0 Online Gambling; Music Industry; Amazon.com & Flipkart.com.<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 \u00a0E-Marketing: Customer Relationship Management; Change Management.<\/p>

                    Text Books:<\/p>

                    1.\u00a0 E-Business and E-Commerce Management: Strategy:\u00a0 Implementation and Practice; Chaffey, Dave; (2009); 4th Edition; ISBN 978-0-273-71960-1.<\/p>

                    2.\u00a0 E-Commerce: Business, Technology, Society, Case Book Update; 2005, 2\/E; Kenneth C. Laudon, & Carol Guercio Traver; ISBN: 0-321-26937-3 949.<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Applying E-commerce\u00a0 \u00a0in Business; Tassabehji Rana;\u00a0 (2003)\u00a0 Sage Publications<\/p>

                    2.Web 2.0: A Strategy Guide; Shuen, A; (2008); Cambridge, O\u2019Reilly.<\/p>

                    3.The Google Story; Vise, David A.; (2006); London, Pan.<\/p>

                    4.Business @ the Speed of Thought; Gates, Bill; (2000); Penguin.<\/p>

                    BBA505: OJT [ON-THE-JOB-TRAINING]<\/strong><\/p>

                    [4 WEEKS INTERNSHIP IN AN INDUSTRY]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 6 - - BBA 601: SERVICES MARKETING <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022 Growth of service sector economy, Service Characteristics, Service Classification, Service product,\u00a0 Traditional\u00a0 4 P\u2019s of marketing\u00a0 and extended\u00a0 Marketing\u00a0 mix,\u00a0 Service\u00a0 Marketing Triangle, Service Marketing Mix, Quality Gaps Model.<\/p>

                    \u2022\u00a0 \u00a0Consumer Behavior in Services, Customer Expectation of Service, Customer Perception of<\/p>

                    Service. Understanding Customer expectation and Perception through Marketing\u00a0 Research.<\/p>

                    \u2022\u00a0 \u00a0Relationship Marketing \u2013 Concept, Benefits and Strategies.<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 Service recovery.<\/p>

                    \u2022 Service Development and Design: New Service Types, Supplementary Services, Developing Positioning Strategy, Positioning Maps<\/p>

                    \u2022\u00a0 \u00a0Services cape Types, Services cape effects. on behavior<\/p>

                    \u2022\u00a0 Importance and Strategies for effective delivery through Employees, Intermediaries and Customer Participation.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 \u00a0Managing Demand, Managing Capacity, Waiting Line Strategies<\/p>

                    \u2022\u00a0 \u00a0Services Marketing Communication Mix, Communication Strategies<\/p>

                    \u2022\u00a0 \u00a0Factors related to Pricing, Pricing approaches, Pricing Strategies<\/p>

                    \u2022\u00a0 \u00a0Customer Service Function.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Valerie Zeithaml & Mary Jo Bitner; Services Marketing \u2013 Tata-McGraw\u2013Hill<\/p>

                    2. Christopher Lovelock; Services Marketing, 3e \u2014 Prentice Hall, International Edition.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/p>

                    1. Ravi Shankar; Services Marketing Text & Readings, Indian Perspective; Excel Books.<\/p>

                    2. Leonard L\u00a0 berry\u00a0 and A Parasuraman;\u00a0 Marketing\u00a0 Services:\u00a0 Competing\u00a0 Through\u00a0 Quality; Macmillan India Ltd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 6 - - BBA 602: INTERNATIONAL FINANCE <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022\u00a0 \u00a0The international monetary system \u2014 History, Bretton woods and period after 1971.<\/p>

                    \u2022\u00a0 \u00a0Foreign Exchange Market and Exchange Rate Determination.<\/p>

                    \u2022\u00a0 \u00a0Currency Risk Management.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022\u00a0 \u00a0Interest Rate Exposure Management.<\/p>

                    \u2022\u00a0 \u00a0Eurocurrency Markets.<\/p>

                    \u2022\u00a0 \u00a0International Project Appraisal & Project Finance.<\/p>

                    \u2022\u00a0 \u00a0Currency future & options, currency swaps.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022\u00a0 \u00a0Country Risk Analysis.<\/p>

                    \u2022\u00a0 \u00a0International cash management.<\/p>

                    \u2022\u00a0 \u00a0International Portfolio Management.<\/p>

                    \u2022\u00a0 \u00a0International Accounting Standards \u2013 Effect of changes in Foreign Exchange Rate.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1.\u00a0 Sharan, (2010), International Business, 2nd edition, Pearson Education.<\/p>

                    2. Tamer, Cavusgil,\u00a0 Gary,\u00a0 Knight,\u00a0 (20 I 0),\u00a0 International\u00a0 Business:\u00a0 Strategy,\u00a0 Management\u00a0 and the New Realities,\u00a0 1st Edition, Pearson Education.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/p>

                    1.\u00a0 Sinha PK, (2008), International Business Management, Excel Books.<\/p>

                    2.\u00a0 K. Aswat Appa, (2008), International Business, McGraw Hill Education.<\/p>

                    3. Hodgetts,\u00a0 R.,\u00a0 Luthans,\u00a0 \u00a0F.,\u00a0 Doh,\u00a0 \u00a0Jonathan.,\u00a0 \u00a0(2008),\u00a0 International\u00a0 \u00a0Management:\u00a0 \u00a0Culture,<\/p>

                    Strategy and Behavior, Pearson Education.<\/p>

                    4.\u00a0 Deresky, (20 I 0), International Management: Managing Across Borders and Culture, Pearson Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 6 - - BBA 603: RISK MANAGEMENT <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    Market Risk Measurement:\u00a0 Risk management\u00a0 Principles;\u00a0 Sources\u00a0 of Market\u00a0 Risk;\u00a0 Derivatives<\/p>

                    and Risk Management; Risk Measurement before VaR; Measures of Financial Risk; VaR, Coherent<\/p>

                    Risk Measures; Estimating Market Risk; Estimating Liquidity Risk.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    Credit Risk Measurement:\u00a0 \u00a0Concept;\u00a0 \u00a0Credit\u00a0 Analysis\u00a0 \u00a0of Corporate\u00a0 \u00a0Bonds;\u00a0 Agency\u00a0 \u00a0Ratings; Modeling Credit Risk; Elements of Credit Risk; Default\u00a0 Risk;\u00a0 Measuring\u00a0 Default\u00a0 Probabilities; Loss given Default; Loan Portfolios, Expected\u00a0 Losses\u00a0 & Unexpected\u00a0 Losses; Credit\u00a0 Derivatives; CLN; COO; CDS.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    Operational Risk Measurement: Concept; Identification; Drivers; Approaches; Managing operational\u00a0 \u00a0risk;\u00a0 \u00a0Insurance;\u00a0 \u00a0Hedging\u00a0 \u00a0using\u00a0 \u00a0derivatives;\u00a0 Application\u00a0 \u00a0of\u00a0 VaR;\u00a0 \u00a0Risk\u00a0 Adjusted Performance Measurement;\u00a0 VaR Based; Earnings Based; SVA; Integrated Risk Management; Legal; Reputational; Accounting;\u00a0 Other types \u2013 Regulatory,\u00a0 Political;\u00a0 Firm wide performance;\u00a0 Controlling Firm Wide Risk; Model Risk.<\/p>

                    \u00a0<\/p>

                    Section IV<\/strong><\/p>

                    Investment\u00a0 Risk\u00a0 Measurement:\u00a0 Investment\u00a0 companies\u00a0 \u00a0&\u00a0 Evaluation\u00a0 \u00a0Portfolio\u00a0 Performance; Hedge Fund Management;\u00a0 Hedge\u00a0 fund basics; Analysis\u00a0 of performance\u00a0 of Hedge funds; Risks\u00a0 in Hedge Funds; Individual Hedge Fund Strategies; Style Drifts \u2013 Monitoring, detection and control.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. GARP \u2013 FRM Handbook, 4th Edition.<\/p>

                    2. Philippe Jorion \u2014 Value at Risk, 3rd Edition.<\/p>

                    3. Alexander J. McNeil, R 0udiger Frey, Paul Embrechts \u2013 Quantitative Risk Management.<\/p>

                    \u00a0<\/p>

                    Reference Books:<\/strong><\/p>

                    1. Kevin Dowd \u2013 Measuring Market Risk, 2nd Edition.<\/p>

                    2. Frank K Reilly, Keith\u00a0 C\u00a0 Brown\u00a0 \u2013\u00a0 Investment\u00a0 Analysis\u00a0 and\u00a0 Portfolio\u00a0 Management-\u00a0 \u00a05th Edition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 6 - - BBA 604: BUSINESS LAW AND INDUSTRIAL RELATIONS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Section I<\/strong><\/p>

                    \u2022Indian Contract\u00a0 Act:\u00a0 nature\u00a0 of contract,\u00a0 offer\u00a0 and acceptance,\u00a0 consideration,\u00a0 capacity\u00a0 to contract,\u00a0 free\u00a0 consent,\u00a0 legality\u00a0 of object,\u00a0 agreements\u00a0 \u00a0not\u00a0 declared\u00a0 \u2014 avoid,\u00a0 contingent contract, quasi contract.\u00a0 Special Contracts \u2014 Indemnity and Guarantee, Bailment and Pledge, Contract of Agency.\u00a0 Sale of goods act\u00a0 1930 \u2014 Formulation\u00a0 of contract,\u00a0 Conditions\u00a0 and Warrants transfer of Property, Performance\u00a0 of Contract, Right of an unpaid seller.<\/p>

                    \u2022Negotiable\u00a0 \u00a0 Instruments\u00a0 \u00a0Act:\u00a0 \u00a0Definition\u00a0 \u00a0 Bills\u00a0 \u00a0&\u00a0 \u00a0Cheques,\u00a0 Parties\u00a0 \u00a0to\u00a0 \u00a0Negotiable, Instruments,\u00a0 Negotiation\u00a0 Presentment,\u00a0 Dishonor,\u00a0 Discharge\u00a0 of a Negotiable\u00a0 \u00a0Instruments, Rules of Evidence, Estoppel,\u00a0 Hundies, Bank and Customer.<\/p>

                    \u00a0<\/p>

                    Section II<\/strong><\/p>

                    \u2022 Concept and Importance of Industrial Relations<\/p>

                    \u2022 Trade Unions:\u00a0 Structures of Trade Unions, management\u00a0 of trade Unions,\u00a0 Problems\u00a0 of Trade Unionism,\u00a0 \u00a0 in\u00a0 India\u00a0 \u00a0New\u00a0 \u00a0Directions\u00a0 in\u00a0 Trade\u00a0 \u00a0Unions-White\u00a0 Collar\u00a0 \u00a0Unionism,\u00a0 \u00a0Rural Unionism.<\/p>

                    \u00a0<\/p>

                    Section III<\/strong><\/p>

                    \u2022 Workers\u00a0 \u00a0 Participation\u00a0 \u00a0in\u00a0 \u00a0 management:\u00a0 \u00a0 Conceptual\u00a0 \u00a0Aspects,\u00a0 Practice\u00a0 \u00a0 of\u00a0 Workers Participation-Self Management Systems\u00a0 Member\u00a0 of Management Bodies, Work Councils, Joint management Councils.<\/p>

                    \u2022 Collective Bargaining:\u00a0 Concept and Importance, process\u00a0 of Bargaining,\u00a0 Goals and Strategy in Bargaining; Problems\u00a0 of collective Bargaining.<\/p>

                    \u00a0<\/p>

                    Section IV<\/strong><\/p>

                    \u2022\u00a0 Industrial Disputes:\u00a0 Theoretical\u00a0 \u00a0Framework, Causes\u00a0 \u00a0of Disputes.\u00a0 Types\u00a0 \u00a0of Disputes: Settlement of Industrial Disputes, Conciliations, Arbitration, Adjustments.<\/p>

                    \u2022\u00a0 Grievances: Causes, Grievance Procedure, Employee Discipline.<\/p>

                    \u00a0<\/p>

                    Text Books:<\/strong><\/p>

                    1. Industrial Relation & Labor Law; Sunita Latkar; Vision Publications.<\/p>

                    2. Collective Bargaining & Labor Relations; Terry L. Leap; ISBN: 9780023691010<\/p>

                    3. Labor Relations: Development, Structure, Processes; John Fossum; ISBN: 9780072987133.<\/p>

                    \u00a0<\/p>

                    Reference Book:<\/strong><\/p>

                    I.\u00a0 Contemporary\u00a0 Labor\u00a0 Economics; Campbell\u00a0 \u00a0 McConnell, Stanley\u00a0 \u00a0 Brue,\u00a0 \u00a0 &\u00a0 \u00a0David Macpherson; ISBN:\u00a0 9780073375953.<\/p>

                    2.\u00a0 Principles\u00a0 of\u00a0 Taxation:\u00a0 Advanced Strategies; Sally M.\u00a0 Jones, & Shelley C.\u00a0 Rhoades\u2022 Catanach; ISBN:\u00a0 9780072443806.<\/p>

                    3. The Worm in the Apple:\u00a0 \u00a0How the Teacher Unions Are Destroying\u00a0 American Education; Peter Brimelow; ISBN: 9780060096625.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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                    Semester 6 - - BBA 605: MANAGEMENT THESIS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    [BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                    Welcome to CCDTE<\/span> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                    BEST COLLEGE FOR IT & MANAGEMENT EDUCATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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